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November 14, 2008
Mobixell, Brand Mobile Team on Mobile Advertising Solutions in Russia, CIS
Multimedia and advertising solutions provider Mobixell is partnering with Brand Mobile, a digital marketing agency in Russia, to provide related services to customers in the Commonwealth of Independent States (CIS).
The partnership is intended to define and implement commercial digital strategies involving digital and mobile media — covering advertising, brand management, and campaign planning/execution. Brands partaking the services being offered include Procter & Gamble, Coca-Cola, Sun InBev and Wringley .
Mobixell’s ( News - Alert) advertising solution, Ad-it, provides multi channel mobile advertising including Wireless Application Protocol (WAP), Short Messaging Service (SMS), video, in-game and ad-funded content. It’s designed to ensure effective advertisements that help operators and brand owners achieve success.
“The partnership with Mobixell means that we can now offer a powerful, full service solution consisting of brand management on digital and mobile, campaign planning and execution, ad serving and delivery that will appeal to brand owners and enable operators to leverage their unique assets,” said David Vachadze, CEO at Brand Mobile, in a statement.
Avichai Levy, senior vice president of marketing at Mobixell, added: “Operators in Russia and elsewhere are seeking proven solutions that create additional revenues streams. Mobile advertising is a domain where operators and brands work together to achieve effective advertising and higher ROI, this is what our joint solution is all about.”
Mobixell, founded in 2000, is a U.S.-based company with branches in the U.K., Germany, China and Israel.
Brand Mobile is an interactive digital marketing agency operating in Russia. Since it was founded five years ago, the company has implemented 80 complex marketing projects for multinational corporations.
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Edited by Mae Kowalke
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