Infratel, a provider of call center products and hosted service for the SMB market, announced it formed a strategic partnership with Parallels, a cloud services enablement provider that automates cloud service delivery.

“This partnership will enable us to make our new hosted solution available to a cloud service provider channel that already recognizes the value of cloud-based services and is able to quickly deploy them using Parallels Automation,” said Jim Southwell, general manager of Infratel's North American operations, in a statement.

The strategic alliance is expected to offer extra boost to Infratel’s sales team. With the partnership, Infratel will market the new hosted service to small businesses that may be accessing cloud services for the first time.

Parallels Automation automates the full lifecycle of hosted services and software–from service management and provisioning to customer self-service and datacenter management. The company’s Automation reduces time spent on repetitive administration tasks and system maintenance allowing cloud service providers to focus on growth and profits.

“Our goal is to provide our Parallels Automation partners access to best-in-class hosted cloud services that can be deployed quickly, easily and at costs that are a fraction of what they'd face by trying to tackle internally,” said Jack Zubarev, president of worldwide service providers at Parallels.

The company's Infra Call Center offers solutions to deliver call routing, reporting and analytics, IVR, call recording and proactive contact. Infra CommSuite offers software platform to serve the general telephony needs of small- and medium-sized businesses. The suite of software allows companies to reduce costs, enhance customer satisfaction and increase revenue, company officials said.

Recently, Infratel announced that it is expanding to North America and has chosen Seattle as its new headquarters.