infoTECH Feature

June 17, 2010

Frost & Sullivan Say that the iPad Has Opened Up the Global Tablet Market

With the release of the iPad, the global market of tablets has now been opened. Tablets rise between the mobile experience of smart phones and the computing experience of laptops. Tablets not only offer a better entertainment experience, but also drive new ideas in other industries including publishing and tourism as they are connected to wireless networks and equipped with all the services and applications of smartphones.
In a release, Saverio Romeo who is the Senior Industry Analyst for Frost & Sullivan (News - Alert) ICT practice said, 'The iPad is the tablet that makes the most noise in the market, but it does not come alone. Many other vendors have embraced the idea of a tablet. At the moment, HP, Asus, Dell and Archos seem to be the most aggressive of Apple's (News - Alert) competitors, at least from a European market perspective.'
A route modeling the use of the iPad around the Apple App Store has been again established by Apple for tablets. The applications can be downloaded from the Apple App Store to the device and this model for the iPhone (News - Alert) has been extended to the tablet as well. The 70/30 revenue sharing model which was used for smartphones applies for iPad applications as well. A similar route is also being followed by competitors of Apple.
Saverio Romeo added that the experience of mobile gaming can be changed by tablets. The gaming experience will be similar to the console experience with tablets. Due to increased screen size, the mobile video and TV experience can also be more engaging with tablets.
Tablets are being planned to be used in museums, archaeological sites and at cultural events by European tourism government agencies and related organizations. The imagination of a tourist while moving around ancient cities and art galleries can be captured in a better way with 3D multimedia and the screen sizes of tablets. Guest services like satellite maps, street views and video clips of local attractions can be provided by staff using the iPad in the hotel industry.
Saverio Romeo concluded that in just two months, Apple's tablet has found the enthusiasm of two million users. It has also enabled opportunities in various industries.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin's articles, please visit his columnist page.

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