infoTECH Feature

February 09, 2009

Demandbase Offers Leads

Demandbase has been offering technology transforming the way B2B companies identify, reach and convert new customers. Beginning with, Demandbase Central, a search, scoring and transaction engine that powers a new breed of on demand solutions, Demandbase’s solutions uncover, qualify and deliver B2B sales prospects to customers in an online, pay-as-you-go shopping environment.
Based in San Francisco, California, Demandbase is backed by Adobe Systems (News - Alert), Altos Ventures and Sigma Partners.
Its product line also includes Demandbase Direct, for sales and marketing professionals to acquire high-quality, relevant business contact information online with no subscriptions or order requirements; Demandbase Stream, a browser-less Web application that enables sales and marketing people to track and maximize Web traffic in real-time; and Demandbase for AppExchange, the power of Demandbase Central and Demandbase Direct delivered instantly into (News - Alert).
The company has announced today a new product, Demandbase Professional, a subscription service combining Web traffic monitoring with a database of more than five million business contacts, delivering leads from companies that search for you but don't necessarily fill out a form.
Essentially, Demandbase is turning unmonitored Web traffic into leads by identifying potential businesses that visit the users Web sites, summarize visitor interests, and immediately providing access to contacts for sales or marketing follow up.
“Businesses’ today invest heavily in driving traffic to their websites, spending a large portion of their budgets on paid search initiatives but only getting value from less than 5 percent of visitors that convert,” said Chris Golec, CEO of Demandbase. 
“Demandbase Professional provides all of the tools necessary to capture the other 95+ percent of website visitors and creates an entirely new source of rich, readily convertible leads for B2B marketing and sales,” he continued.
The service is made possible through technology that matches Web traffic to unique business offices, and then dynamically identifies the most appropriate people for follow-up from a database of more than five million business contacts.
Demandbase Professional also features B2B Web analytics that allow marketing professionals to identify the business traffic within their target market and segment their traffic by company size, industry, or market sector. These detailed analytics provide marketers with powerful information to better measure marketing effectiveness by specific campaign, Web page, or source.
More than 25 customers, across multiple industries, have already subscribed to a pre-release of Demandbase Professional including Accolo, Esria, Jigsaw, Shore Consulting and University of North Carolina.
“Demandbase gives us a way to identify and monetize the traffic we are generating from our search marketing campaigns, SEO, email, blogs, and other online marketing programs,” said Ian Shannon, Marketing Manager from Accolo, a provider of enterprise-class recruiting solutions for small and mid-size companies.  
Shannon added, “The real difficulty in our online marketing efforts is separating our website’s business traffic from individuals looking for their next great job opportunity. The new service has made an immediate and measurable impact on our marketing efforts by giving us better visibility into our business traffic and providing us with a means to turn website visitors into new customers.”

Demandbase Professional is fully integrated with the Demandbase Central lead generation platform and the Demandbase Stream desktop web traffic monitoring service.
All business contacts are cleansed, validated, and organized according to the user’s unique preferences with data coming from many of the world’s largest sources including D&B (News - Alert), Jigsaw, Hoovers, LexisNexis, AccuData, and ZoomInfo.
Offered as a subscription service, pricing starts at just a few hundred dollars per month and increases based on the volume of Web site traffic and the number of leads generated.  Those companies interested can sign-up for a 30 day Free Trial.

Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

Edited by Jessica Kostek

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