infoTECH Feature

February 02, 2009

Texas Nameplate Unveils New Mobile Digital Nameplate Products with NeoMedia

NeoMedia’s NeoReader 2D barcode scanning solution has been selected by Texas Nameplate to enable its new Digital Nameplate products. With Digital Nameplate, users can electronically download information from a metal nameplate through a mobile device.
Now, the information on nameplates and other devices can be shared on the net without and allows areas such as customer care, asset tracking, inventory control and compliance to provide improved service to the customer.
Texas Nameplate seeks to fully customize and digitally enable its products and the company has chosen NeoMedia for this purpose. To embed customizable data in a 2D matrix format, the NeoMedia technology uses chemical etch process and lets users to read data quickly and easily. Users can avail this opportunity through any mobile device enabled with the downloadable NeoReader software.
“The partnership with Texas Nameplate is a fantastic opportunity for NeoMedia Technologies (News - Alert) and represents another significant commercial application of our barcode scanning solutions,” said Iain McCready, chief executive officer at NeoMedia Technologies. “It is yet another exciting and innovative integration of 2D bar coding and further demonstrates just how adaptable our technology can be. In this case, we will provide customers instant access to significant information.”
The product can considerably reduce reading errors, enhance traceability of products, and make long term data storage and retrieval possible. You can download NeoReader application any camera-enabled mobile device by pointing the browser to
Recently, the company replaced paper boarding passes by an electronic 2D barcode received via MMS and stored by the passenger’s mobile phone for Spanish carrier Spanair Airlines. The scanners read the 2D codes on the phones at the airport terminal check-in desks and security points.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Tim Gray

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