infoTECH Feature

October 28, 2008

Influential Managers at Enterprises, SMBs, Government Agencies Rely on

(Norwalk, CT — October 28, 2008) According to a recent survey, the vast majority of visitors to Technology Marketing Corporation’s (TMC (News - Alert)) newest Web site,, are influential, senior level managers at enterprises, small- to medium-sized businesses (SMBs), and government agencies.
Found online at, this site carries hundreds of stories daily about developments in information technology, in addition to blogs by experts, white papers, Webinars, videos and podcasts.
Enterprises, SMBs and government agencies employ 57 percent of visitors. Resellers, VARs, VADs and consultants comprise 17 percent. Only six percent are in hardware manufacturing; eight percent are telecom or Internet service providers; and the remaining 12 percent are software developers.
The survey, conducted this month, also indicated that the majority of visitors, 73 percent, have buying power for IT products, services and applications. More than 27 percent approve purchases, 32 percent recommend products and services, and 14 percent determine needs.
This purchasing authority mirrors the professional seniority of visitors to IT management (CTO, CIO, CSO, VP, systems integrator and tech consultant) comprised 42 percent of survey respondents. Another 11 percent are IT staff. Senior business management (owner, CEO, COO, president, VP and general manager) accounted for 19 percent of visitors surveyed.
Just over half, 51 percent, of respondents are employed by companies with over $100 million in revenues in 2007, with 25 percent working for companies with over $1 billion in revenues. Employees of companies with revenues in the range of $500 to $999 million accounted for 15 percent of those surveyed. Another 11 percent work for companies with revenues in the range of $100 to $499 million.
Survey respondents represent businesses around the globe. While 52.4 percent are located in the United States and Canada, 4.2 percent are in Latin and South America, 16.1 percent are in Europe and the Middle East, and the remaining 27.3 percent are in Asia, Australia and Africa.
For information about participating on, please contact Stephanie Thompson at (203) 852-6800, ext. 139 or e-mail:
Survey Summary
The Majority Of Visitors Have IT Buying Power:
27 percent
Approve Purchase
32 percent
Recommend Products/Services
14 percent
Determine Needs
27 percent
No Influence
Hands-On IT and Senior Business Managers
42 percent
IT Management: CTO, CIO, CSO, VP, Systems Integrator, Tech Consultant
11 percent
IT Staff
19 percent
Senior Business Management: Owner, CEO, COO, Pres., VP, GM
28 percent
Other Business Management
Range of Business Sizes
25 percent
$1 Billion+ Annual Revenues
15 percent
$500 M - $999 M
11 percent
$100 M - $499 M
14 percent
$10 M - $99 M
35 percent
Up to $10 M
Types of Businesses
57 percent
Enterprise, SMB, Govt. Agency
17 percent
Consultant, Reseller/VAR/VAD
12 percent
Software Developer
8 percent
Telecom, Internet Service Provider
6 percent
Hardware Mfr.
Representing Global Businesses
52.4 percent
4.2 percent
Latin/South America
16.1 percent
Europe/Middle East
27.3 percent
About TMC
Technology Marketing Corporation (TMC) is an integrated global media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. More than 100 editors and award-winning experts from around the globe contribute to TMCnet. Ranked in the top 3,000 sites in the world by Quantcast (News - Alert).com, TMCnet serves as many as three million unique visitors each month. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, Call Center 2.0 Conference and Communications Developer Conference. TMC also recently launched new industry-specific Web sites:,,,,,  For more information about TMC, visit

Edited by Mae Kowalke

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