infoTECH Feature

October 14, 2008

smartFOCUS Offers Intelligent Marketing Solutions

International multi-channel marketing software provider smartFOCUS will offer smartMARKETER, its Intelligent Marketing suite of software to the new and existing clients of AccuData Integrated Marketing. AccuData provides direct marketing services that help companies identify prospects, acquire new customers, and enrich existing customer relationships.
Marketers leverage the graphical analytic, campaigning and reporting environment provided by SmartMARKETER to rapidly and efficiently design, create, execute and measure marketing campaigns.
“We chose smartFOCUS because it has an intuitive interface that puts the power to create and execute marketing campaigns onto the marketer’s desktop, and reduces their reliance on their internal IT staff,” said Ted Zollinger, vice president-client relationship manager for AccuData Integrated Marketing. “Our clients are gaining a powerful new resource.”
SmartFOCUS’ versatile solutions bundle up campaign selection and reporting in one tool, and provide an integrated feel between front-end selections and back-end analysis.
Using smartMARKETER, AccuData clients can boost their marketing efforts with superior campaign management, analysis and reporting capabilities.
“As a leader in its field, AccuData has committed to bring its clients the very best resources available to deepen customer relationships and grow their businesses,” said Curt Bloom, managing director, international, for smartFOCUS. “smartFOCUS technology will play a valuable role in that commitment and help AccuData provide even more comprehensive solutions to its clients.”
Founded in 1990, AccuData has a team of 130 data consultants with real-time access to major marketing information databases. It acts as the largest repository of multi-sourced compiled marketing data and related data analysis services.
smartFOCUS provides marketers with the intelligence to drive high performance multi-channel campaigns. Its Intelligent Marketing solutions utilize off-line and on-line data, analysis, campaign and performance management to provide more effective, timely and relevant communications for increasing campaign conversion rate.
smartFOCUS boasts a customers base of 600 elite organizations including AAA, ABN AMRO, ASOS, Atos Worldline, Cendris, Centerparcs, EMI, Equifax, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and QVC.

Divya Narain is a contributing editor for TMCnet. To read more of Divya's articles, please visit her columnist page.

Edited by Eve Sullivan

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