infoTECH Feature

August 15, 2008

Research and Markets intros The Essential IPTV Launch Guide

Research and Markets, a company that conducts surveys and research studies to provide its consumers with a deep insight into the market trends and forecasts, has announced that it has released its new report for the consumers, with the name "IPTV (News - Alert) Launch Guide".
IPTV Launch Guide will enable the enterprises, developers and service providers who are active in the IPTV arena to benefit from the experience and best-practices found out by Reserach and Markets after thoughtful analysis and research, so that they might implement these best-practices and insight with their own resources to maximize their efficiency and profits.
Based on best-practices developed through The firm has deployed a number of hands-on trials and market implementations to formulate the best-practices that will eliminate costly trial and error implementations, thereby saving the time and money of the service providers and enterprises.
The report says that there exists enormous market opportunity for a service provider that wants to enter the field of consumer television services through IPTV, and the sector has enough potential that it is possible to increase the average revenue per unit upto 100 percent apart from stopping customer loss to competitors. Although an IPTV play is considered to be more of a defensive maneuver by various service providers, it is necessary to balance the market share with consumers getting increasingly complicated with their communications needs.
According to the report, as the industry experts are forecasting rapid expansion in the number of IPTV plays to be rolled out globally in the next decade, quick mobilization of an IPTV solution is the need of the hour. Still, the service providers who launched IPTV services in the early phases are found to be caught up with operational challenges and the impact is a delay in achieving their launch acquisition targets.
The report further elaborates that the operational processes of the service providers offering IPTV services are getting overloaded due to unexpected volumes of work, and therefore the operational problems become the main challenge for the providers to acquire new customers. Therfore, operational capacity has now emerged as the critical success factor as far as the IPTV sector is concerned.
The report focuses upon a number of issues of vital importance to the enterprises and service providers dealing with IPTV services and has been divided into a number of topics, some of which are the IPTV opportunity and challenge; the IPTV launch in context; expert guidance for the Executive Sponsor, IPTV Program Director and Service Activation and Verification Project Team; in-depth process description; and determining IPTV service readiness.
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Biju Ooomen, a telecom industry veteran with more than 15 years of experience deploying enterprise and carrier-grade solutions, writes the Telecommunications & Networking Solutions column for TMCnet. To read more of Biju�s article, please visit his columnist page.

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