Nexage has been picked to power the mobile video-on-demand distribution network owned by Versaly Entertainment. The deal involves creation of vmbc.tv, a new mobile destination platform designed to unify media buyers, carriers, and content owners through a single point of entry.
Versaly Entertainment is a mobile media and entertainment company. Nexage is a developer of mobile advertising, rich media and social networking solutions for media companies, content providers and carriers.
The company claims that its platform is built to offer consumers access one of the largest libraries of mobile video content that is compelling and targeted to the mobile video audience.
"Versaly Entertainment provides great content to global mobile users," said Dev Gandhi, CEO of NEXAGE (News
), in a statement. "We are excited to have the opportunity to work with them to create an outstanding mobile experience for Vmbc.tv based upon our proven PhoneCast platform."
"Nexage provides an innovative mobile solution that enables us to deliver our content and services worldwide," said Matthew Feldman, CEO of Versaly Entertainment. "We are dedicated to offering our users the highest quality mobile media experience with social media features, and we are excited to be working with Nexage to make this vision a reality."
Nexage says that its PhoneCast platform is a highly reliable, carrier-grade solution that is easy to use for both media content providers and end users, and powers services for CBS Sports, DivX and others. PhoneCast is a Hosted Mobile TV & Video service for media companies and content providers. The PhoneCast solution allows subscribers to view TV, live events and sportscasts, and video on demand content on their mobile phones globally.
Companies are helped in viral marketing and to build customer loyalty by this platform. It is also said to offer content and services to phones on networks worldwide without the need for client software.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh’s articles, please visit his columnist page.