infoTECH Feature

July 11, 2008

Praized Media Intros Community-Focused Local Search Platform for Social Media Sites

Allowing bloggers and online communities to capture, organize and aggregate local conversations, Praized Media has released what it says is the first distributed local search platform designed for social media. The first Praized communities on MoCo Loco design blog and Facebook (News - Alert) is founded by a team of social media experts and local search technology veterans from Yellow Pages Group.
Praized local search is the first online community to use the embeddable Praized platform with the MoCo Loco design blog. He audience of MoCo Loco will benefit from access to a comprehensive database that pulls together all conversations that have occurred on the blog and Praized's searchable places database to deliver relevant recommendations. User can discuss and discover new local places with like-minded people with platform's integrated social tools.
On this occasion, the company has also announced the launch of its Facebook Praize'n'Raze application. With this, the users of Facebook create a unique local search experience that fits the context of their tribe of friends. With its extensive experience in local search and new media technology, the company has released details of its distribution agreements with Yellowbook in the US and Yellow Pages Group Co. in Canada. The communities of Praized can now provide access to direct links to relevant local search results on and websites. With this the users of the service will get truly comprehensive results and options for users.
With this platform developed by Praize, some of the biggest challenges associated with aggregating social media content around places are addressed and it provides benefits such as enhancing the content, providing seamless integration, offering rich local content with management tools, enabling discoverability and social tools, and providing centralized database.
“We are thrilled to launch the first Praized community on such an active blog and also make our versatile platform available to Facebook users,” said Harry Wakefield, chief executive officer of Praized Media. “The MoCo Loco audience can truly benefit from a local search site because these folks share an interest and passionate discussions around modern design and furniture, while our Facebook application opens the door for any type of group or tribe of friends on Facebook to have a local search tool to deliver relevant, trusted recommendations.”
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users. Today’s featured white paper is Jim Cossetta, President, CEO, 4What Interactive, Creators of The VoIPTrainer, brought to you by 4What Interactive (News - Alert).


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