infoTECH Feature

December 29, 2011

Leading Marketing Company to Benefit from inContact Cloud-Based IVR Solution

A premier marketing and lead generation firm has recently chosen the inContact cloud-based interactive voice response solution to enhance its marketing response messages.

inContact is a major provider of cloud-based call center software and call center agent optimization tools and its services and solutions enable call centers to operate more efficiently, optimize the cost and quality of every customer interaction, create new pathways to profit and ensure ongoing customer-centric business improvement and growth.

The prime aim of the marketing firm is to help its clients efficiently place and respond to advertising. When a prospective customer completes a lead and needs more information, the company will leverage the inContact IVR to immediately make an outbound call to the prospective customer, who is driven into the sales contact center.

When the prospective customer answers the phone, the call is moved into the sales queue and in case the customer doesn’t answer, the IVR will leave a message with a toll-free number to call for more information.

In a release, Paul Jarman, inContact CEO, said, “By leveraging the inContact IVR, this customer will have resources they need at their disposal, no matter the volume.” “The power of the inContact system is that it can be modified and scaled based on demand, without the expense of expanding the in-house telecommunications infrastructure.”

The marketing company, by leveraging the inContact system, will now have a reliable, scalable resource that can adjust according to demand, and by automating the system.

Officials said that the solution will also help the company to dramatically increase the efficiencies of its call center as opposed to having call center agents reach out to the more than 96,000 records they respond to each month.

Deepika Mala is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jamie Epstein

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