iJento, a provider of multichannel customer intelligence, announced it secured $8 million in funding led by Nauta Capital and Oxford Capital Partners, with financing from Silicon Valley Bank.
The company will be injecting the funds for expansion into North America. iJento is launching its portfolio of solutions and consulting services in North America to assist organizations to extend current analytics capabilities to perform multichannel customer intelligence.
“The complexities of integrating online analytics and offline business intelligence platforms have created an important need in the technology market,” said Carles Ferrer, Nauta Capital, in a statement.
“iJento's ability to leverage and enhance organizations' existing Web analytics investments, while seamlessly linking the online to the offline business intelligence world is unique. Our investment will fuel their expansion in North America and further their capabilities in this fast emerging market segment,” Ferrer added.
Leveraging iJento's scalable datamart solutions, organizations can store and integrate detailed visitor level data from online and offline sources like call centers, in-store, mobile, e-mail and more to facilitate a single customer view.
As part of the expansion plan, iJento will extend its own open platform technology to integrate with other vendor Web analytics solutions. iJento's datamart solutions for Adobe SiteCatalyst, powered by Omniture (News - Alert) and Google Analytics will unlock the value of these existing Web analytics investments.
“At iJento, we offer solutions that transform online and multichannel customer intelligence,” said Peter Ryan, chief executive at iJento, in a statement. “We extended our technology to optimize the silos of rich customer behavior data locked away in other web analytics systems.”
Datamart solutions assist organizations to directly access visitor level data, which can be analyzed by standard business intelligence tools, in addition to iJento's Intelligence suite of applications.
In other news, iJento launched in the UK with a powerful and extensive portfolio of technology solutions and consulting services to help clients extend web analytics to perform multichannel customer intelligence by leveraging their visitor-level data within existing web analytics investments.