infoTECH Feature

September 27, 2011

SocialShield Strikes a Deal to Extend its Software to Formspring

Online monitoring service provider SocialShield has struck a deal with San Francisco, CA (News - Alert)-based Formspring to extend its technology which enable parents to keep an eye on activities of their children on social networking sites.

SocialShield’s monitoring technology alerts parents whenever it finds malicious or illicit content on the accounts of their children. Parents can expect to know even illicit questions, responses, profile updates as well as friend requests.

In other words, SocialShield's cloud-based monitoring software tracks postings for suspicious or inappropriate activities and notify parents immediately of any unsafe or questionable behavior related to potentially harmful topics.

Such information not only prevents children from being victims of cyber crime, they can even be guided on how to engage better in social networking sites.

SocialShield has similar partnership agreements with more popular social networking sites like Facebook and Twitter (News - Alert).

"We encourage our users to report any bad behavior immediately with on-site tools like block, report or protecting an account. With SocialShield, we now have an added layer of security in place to further enhance the holistic approach we take when implementing user safety, security and privacy programs," said Ade Olonoh, founder and CEO of Formspring.

Formspring has over 25 million registered members, with users currently posting more than 10 million responses every day.

Such security software is gaining traction these days in the wake of growing cyber crime on social networking sites frequently visited by teens.

"Online safety is as important as offline safety, it's important that when things go wrong online parents have the tools they need to nip such activities in the bud as soon as they begin, and the best way to do that is to engage parents right away whenever a teen is exposed to anything dangerous or inappropriate," said George Garrick, chief executive officer of SocialShield.

Narayan Bhat is a contributing editor for TMCnet. To read more of Narayan’s articles, please visit his columnist page.

Edited by Rich Steeves

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