infoTECH Feature

August 25, 2011

Flash Enterprise Array Technology Company Pure Storage Raises $30M in New Series of Funding

Pure Storage recently announced that they have secured a series C financing of $30M for flash enterprise array technology. The fund houses who were part of this round of financing were Samsung (News - Alert) Venture Investment along with Redpoint Ventures, Greylock Partners, Sutter Hill Ventures and Angel Investors. Pure Storage has managed to receive about $55 million capital investments. This new funds will be utilized in bolstering their engineering team, operations and market expansion of Pure Storage.

Pure Storage recently announced a new product called FlashArray FA-300 series. This is the first all-flash enterprise storage array in the world. Flash storage is comparatively 10x faster than traditional disk storage and is 10x more power and space efficient.

In a release, Samsung Semiconductor Inc, VP of memory marketing, Jim Elliott said, “There is a transformation underway in the data storage market, and Pure Storage's approach to enabling flash for mainstream data storage is helping to point the way. Our companies share a common vision: to 'green' the data center through solid state technology that will be radically faster, yet consume a fraction of the power and space required today."

In data centers around the world, the power consumption and performance demands are extreme. Pure Storage FlashArray enterprise storage is plug-compatible with existing virtualization and far easier to adopt in the enterprise.

Pure Storage CEO Scott Dietzen said, “As we boldly enter the marketplace, we are well-positioned to have a profoundly transformative impact on the evolution of the data storage industry. We are encouraged by the renewed commitments of our backers and our angel investors, whose visionary direction and support have been a driving force behind the successful development of our technology, vision and leadership to this critical point.   There are great things ahead for Pure Storage and we look forward to working with our investment partners to continue to build a successful venture.   Customers are currently spending about $20 billion per year on performance disk storage.   They ought to be getting more for their money.   By breaking the cost barrier to mainstream data center adoption of flash, we are serving the market's interests far more effectively than disk-centric alternatives are capable of doing.”

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Rich Steeves

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