Pure Storage Announces All-Flash Enterprise Array and $30 Million in New Funding

Pure Storage has entered the enterprise market with an all-flash enterprise array, offering high availability, enterprise class scalability and out-of-the-box compatibility. In a related announcement, the company announced a $30 million Series C round of funding, bringing total capital investments in the company to $55 million.

The Pure Storage FlashArray FA-300 Series combines the performance, density and power of flash with enterprise array features, at a lower cost than disk-centric arrays. Pure Storage says the offering is ten times faster and offers 10 times more power and space efficiency than disk-based arrays. The solution can deliver up to 20 times inline data reduction, which breaks the cost barrier to widespread adoption of flash in the data center. This offers a number of benefits to mainstream enterprises who wish to deploy all-flash storage in a number of configurations, including virtual server, virtual desktop, database and cloud environments.

“We have experienced amazing results using Pure Storage in our data centers,” said Matt Kesner, CIO of Fenwick & West. “The FlashArray has reduced our data between 50 to 90 percent on a variety of workloads, ranging from VMware virtual machines to Microsoft (News - Alert) Exchange and SQL, as well as reduced our physical storage footprint far beyond our expectations.”

The solution is built to work out of the box with application infrastructures, supporting native high availability, plug-compatibility through standard SAN interconnects and online scalability from tens to hundreds of terabytes of storage within a single array. The FlashArray is tightly coupled with the Purity Operating Environment software, offering a full suite of data integrity and hardware resiliency services in addition to performance management to deliver consistent high performance.

“Solid state technologies are destined to replace disk, and that can only happen with a economic-led storage revolution,” said Steve Duplessie, senior analyst and founder of Enterprise Strategy Group (News - Alert). “Pure Storage is totally changing the way storage will be done by cracking the economic code for widespread adoption of flash as a part of the mainstream enterprise data center. It's only a matter of time before disk, as we currently know it, will stop being a significant part of the data center.”

He continued, “For years companies have been cobbling together solutions that solve their problems some of the time to try and conserve budget, but that's really a short-term fix. And they have been running mechanical disks even though they are slower, inherently less reliable and generally a nightmare to manage simply because the cost of the superior alternative has just been too high – until now.”

“Until now, flash has been the data center revolution that no one could afford,” said Scott Dietzen, CEO of Pure Storage. “Pure Storage is breaking the cost barrier to flash so that every enterprise can get in the game. Flash memory has already remade storage for consumer devices and powers the web experiences of top consumer websites. We're convinced flash will have a similar impact in the data center. Pure Storage all-flash arrays are radically faster, more space and power efficient, more reliable, far simpler to manage and now cheaper than disk-centric alternatives — so why buy disk for the data center?”

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