Search engine optimization (SEO) can seem like an overwhelming topic to dive into, but the basics are actually quite simple to understand. After all, search engines such as Google (News - Alert), Bing, and Yahoo have their roots in the relatively simple concept of analyzing keywords so that relevant pages rank highly in search results. By tweaking your website’s content and metadata, you can make sure that your site appears as high as possible in organic search results across multiple engines, you can also preview your page on Google SERPs and for that you may have to look for Google SERP preview tool.
In this article, you’ll find several SEO tips for your business that will help you optimize your site for maximum visibility on search engines and earn more traffic from them.
Before you can optimize your site, you need to find out what terms people are using when they search online. You can do keyword research with a variety of tools (including our own Keyword Tool), but we recommend starting with Google’s Keyword Planner tool. Using keywords and phrases relevant to your industry will help ensure that you rank higher in searches; in addition, optimizing your website will help boost traffic from search engines like Google and Bing.
Landing Page Optimization
A landing page is a specific web page on your website. They are usually customized to promote a single product or service, and they appear on search engine results pages. You should optimize every landing page individually since there may be subtle differences among them (e.g., each page may have different attributes in its HTML code). If you’re serious about SEO, don’t forget to optimize your landing pages!
Common Mistakes When Doing SEO
One of my favorite things about SEO is that there’s an incredibly large number of SEO experts out there ready and willing to share their knowledge. While that’s awesome, sometimes it can make learning SEO feel like you’re at a game of telephone: One person says something, someone else misinterprets it and passes it on, then another expert hears it and changes it up again—and so on. As a result, there are some common mistakes people tend to make when learning how to optimize their site for search engines. Here are three of them. (It's important to note that all of these have explanations as to why they're incorrect and should be avoided.)
1) You Need a Meta Description Tag in Every Page : Having meta description tags in every page is absolutely essential if you want your website to rank well in search results. It's not! The meta description tag (News - Alert) should only be used on pages where you want your business name or product/service name to show up as a snippet in SERPs (search engine results pages). In most cases, though, having just one per page is enough.
2) You Should Write Your Keywords Inside H1 Tags : When writing content for your website, we recommend using HTML elements such as headers sparingly.
On-Page Seo Practices
On-page SEO can be broken down into three categories: on-page text, links and images. It’s important to understand how each of these elements affects your search engine rankings. For example, if you have a link that takes users away from your site (such as a link in an email newsletter), you’ll want to make sure it has a no follow attribute so it doesn’t hurt your search engine rankings.