infoTECH Feature

December 04, 2019

The Technology Behind White Label Casino Software

Online casinos are popping up almost every day on the internet. White label casinos make it easy to start and set up a casino in record time. The online gambling industry is growing and increasing yearly. Creating an online casino from scratch is quite the arduous task, and if the required technical knowledge isn't available, it can be even harder.

In this piece, we will be discussing how white label casinos work and the partners involved in the creation and running of these casinos. You could try out - löytää netticasino to get the best casino experience available. Arguably, there isn't a real difference between regular online casinos and white label casinos. We will discuss more on these casinos in the section below.

How Do White Label Casinos Work?

The concept behind white label casinos is simple. The software needed for the online casino is provided by a third party, including all other technologies that the platform might need. The owner of the Online Casino rents these products and services while focusing on marketing and branding. With the growing popularity of online casinos, having a white label casino would save the cost and time needed to set up the venture.

On the sharing of the stakes in a white label casino, there are usually two major parties involved. The business owner who owns the casino and the service provider who brings the technologies. This partnership is crucial because it determines if the casino owner gets high-quality software. The casino owner would need to state what they want so that the software can be made to exact specifications.

The casino operator needs to have an idea of the best software providers (white label casinos) and partner with them. The partnership between the entrepreneur and the business owner is that of a symbiotic relationship. The white label casinos have already developed casino software while the entrepreneur brings the brand, marketing, and promotions to get the software into the hands of users.

The trickiest part of setting up a white label casino is the payment systems. Picking the right security set up and mode of payment to ensure that players are well protected is a delicate task. Software providers and the casino operators would need to decide on a mutually acceptable and secure means of payment which would serve users best.


White label casinos are a partnership between business people and software makers. This partnership allows this software to be placed in the hands of users while both the business side and the software side optimize their profits. Many casinos operate this model and have been successful so far.

The benefits of a white label casino include ease of setting up and speed of deployment. It is reasonably easy to create a white label casino, especially if the funds for marketing and branding. White label casinos have made it relatively easier to start and operate an online casino and bring users on the platform. It also allows both parties to focus exclusively on their side of the business and develop it.


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