infoTECH Feature

January 30, 2019

ITEXPO Speakers Explain How Modern WiFi Supports Better Customer Relationships

By Special Guest
Jos´┐Ż Rebolledo, ITEXPO Special Correspondent

Businesses are constantly looking for ways to make customers spend more time in their retail businesses, restaurants, or shops.  Thomas Behel, Chief Revenue Officer at GoZone WiFi (News - Alert), and Daniel Forest, Managing Partner at Datavalet, pointed out during their discussion at ITEXPO 2019 in Ft. Lauderdale, Florida, that many are overlooking a very obvious opportunity – offering free WiFi to customers and other visitors.  After all, they are most likely already using WiFi to deliver internally access, and by providing a service that just about everyone needs, business owners are adding a valuable service, while giving visitors a legitimate reason to stay longer. The end result from a business perspective is a potential sales boost of up to 50 percent.

Of course, this isn’t the solution for every business.  Businesses that rarely receive visits from customers won’t find this a viable option.  But, for those that have a highly customer-facing in-person environment are always looking for ways to get them to stay longer (and spend more). 

WiFi is an easy way to do that, and businesses that should definitely consider it include retail stores, coffee shops, auto repairs, hair salons and medical offices.  When you consider the amount of time customers spend waiting at many of these facilities, it’s a no-brainer. 

Businesses are then able to leverage this service by responding to alerts and notifications, visualizing traffic patterns and tracking growth and trends as well as personalizing their customer journeys, driving loyalty with automation, engaging with users through social media and last but not least, monetizing with sponsorships and ads.

The catch?  The wireless routers most businesses have in place for basic employee WiFi access may not be robust enough to the volume of traffic and data from customers accessing the network at once.  Appropriate analysis and hardware advice is a must in order to be able to provide the level of service and network speed and capacity to make a difference in the overall customer experience is a must.

Edited by Erik Linask

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