infoTECH Feature

August 02, 2017

Understanding the Impact of Big Data on Local Businesses

Big data has become the most trending buzzword amongst business people from different sectors regardless of the size of their business enterprises. The technology has demonstrated tremendous significance in various departments, ranging from customer relations to supply chains for these small and large local corporations. Although the proliferation of the technology is still at the familiarization stage for most businesses and governments, it has attracted incredible debates concerning the privacy, government control, and corporate sector dominance of the concerned datasets and analytics in the past few months.

It's especially critical for small local economies that are still brainstorming on the viability of investing their resources in Big Data so as to expand and compete with giants in their various areas of specialization. Here is a look at some of the fronts that have been improved through the analyzation of shopping patterns and market trends by using big data analytics:

Business intelligence

Big data analysis offers businesses an opportunity to compete with bigger players in a competitive manner, unlike in the past. However, small businesses have yet to fully understand how to utilize the insights acquired from the analysis of generated data in order to gain a competitive advantage and stay ahead of the competition. Simply put, the technology enables local businesses to better understand consumer trends and preferences by assessing the markets that these local businesses operate in.

The gathered business intelligence enables the businesses to respond to the potential opportunities in the ever-changing market dynamics and consumer demands so as to innovate their products and services. The upside of utilizing big data as compared to the traditional market surveys that most established companies use to understand their target audiences is the ability to get insights in real-time. To reap from the scalability of VSAT services and connect with their employees in remote sites through emails, video transmissions, and VoIP channels as they generate data in real-time, the local businesses need the skills to apply various analytics.

Digital Infrastructure security

With the advancements in technology-based e-commerce and e-services, cybercrime has become a major issue for small local businesses, as highlighted in the recent ransomware global attack. That is why local governments need to come up with strict regulations to protect the local digital economies and the entire transition process from the conventional business models to digital platforms without endangering their sensitive data.

Big data has played a big role in providing predictive solutions that, when implemented, can curb the cyber attacks and hacks. Therefore, digital infrastructure security can be achieved through a systematic aggregation of these constant threats and attacks on digital data. Local businesses and governments can now predict the perpetrators' next move and design improved ways of curbing the potential attack beforehand. It's easier to trace the attacks to individuals or criminal bodies using big data and reduce the vulnerabilities that predispose them to cybercrime.

The digital economy transition

The reluctance to embrace the digital economy models, by most local businesses, is due to lack of adequate understanding of how the digital platforms can expand their business opportunities. However, with enough big data courses in the market, small businesses can learn how to invest in big data and start reaping the benefits so as to be at par with the current market trends. The success rates of the startup business ecosystems can only be increased by adopting the real-time nature of big data. The business functions of these local businesses can be transformed into fast digitized formats by using big data and the ability to make informed decisions in a timely manner.

Boosting of innovation

Businesses can invent more innovative technologies in their respective business models by using insights from the meaningful analysis generated through big data. For example, the healthcare sector has utilized big data in digitizing preventive medicine to enable people to track their heart rates and fitness stats by using the analysis of data with the help of their digital devices like smartphones.


In the end, every local business, large or small, that is looking to frog-jump its competitors must dive into the big data arena. Some of the obvious benefits these companies will reap include improved operational efficiencies, new product innovations, reduced risks, better quality products and services, and, most importantly, better customer insight – and by extension, increased sales and better customer loyalty.


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