infoTECH Feature

June 26, 2017

Common Problems Affecting Website Performance & How to Counter Them

By Special Guest
Veronica Hanks, Senior Business Analyst, Algoworks

Website performance optimization is the primary aspect dictating achievement for modern online businesses. In most cases, poor site performance kills the enterprise bottom line. If your site is loading slowly on the Web, there may be trouble; however, this occurs more when your site is hit by a massive number of visitors.

A website’s performance varies for a number of reasons. Conducting stress tests, ramp tests and load tests as a performance checkup can create a clear image of the problem and provide insight into how to counter it effectively.

Speed is a vital element of a successful site and has to always be a priority. In addition to presenting a fast and responsive website, a site that loads quickly leaves a good impression on users. No one wants to wait around for a Web page that fails to load completely.

If your website doesn’t respond quickly, you're likely to lose site visitors. You can, however, control performance by analyzing the problem areas, designing your pages cautiously, and selecting the right tools.

In order to fix poor page performance, it is important to understand all its issues. To do this, you can conduct overall performance tests, which should find performance holes in websites.

The various factors affecting website performances are:

  • Issues with your server
  • Size of files
  • Compatibility with the browser
  • Compatibility with software applications

Luckily, there are a number of ways through which you can optimize your website. The simple and effective way to do this is by using the below methods:

1. Website Speed Testing- Many free website checker tools are available that can provide information on the performance of your website speed. These include:

  • Web page analyzer
  • Page speed insights
  • Load impact

2. Image Optimization- Small images take less time to load than high-resolution images. Also, make sure to use suitable formats. While JPEG is the best option for photos, PNG and GIFS are suitable for Web graphics.

3. Content Delivery Network Usage- This type of network uses a wide range of servers, and can therefore deliver faster content to visitors.

4. No Content Dumping- A startup has to work with a lot of components, and a well-organized website can keep track of everything. But too much content may slow down the performance of your website.

A startup’s Web page is often a customer’s first impression of the company, and can make or break a potential customer relationship. Snapmunk provides innovative and interesting ideas regarding startup companies and startup culture that can surely bring you success.

5. Gzip Compression- Gzip helps you to cut the HTTP response, thereby increasing the website performance rate and shortening the download time.

6. Use Minimum Plug-ins- Dumping a lot of plug-ins on your page will not just hamper the speed, but will also increase the risk of giving your site security issues. It is always advisable to deactivate and remove any extra plug-ins.

7. Enabling The Cache- The temporarily stored Web pages help sites load faster without sending any further HTTP requests.

8. Depend on a Professional Web Host- Choosing the right Web host plan is a clever business move to reinforce website performance. A cheap host plan may provide you savings at the start, but you may end up paying more in the long run. Make sure to select a trusted Internet host that offers the kind of plan you need to meet your site’s specifications.


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