infoTECH Feature

February 07, 2014

Eye-Fi Mobi Users Offered Sneak Peek of Mobile Apps, Cloud Service

Provider of wireless memory cards Eye-Fi is offering all Eye-Fi Mobi users a sneak peek of its new mobile apps and cloud service, designed to integrate the best of digital camera photography with the full benefits of mobile Internet access.

Users can enjoy and share their photographs instantly on their mobile devices with Eye-Fi Mobi . “The new capabilities we are previewing are a natural extension of the current Eye-Fi Mobi card and mobile apps and provide a unique and compelling way to link digital cameras with the power of the cloud,” said Sam Hui, vice president of product management at Eye-Fi.

The company is working closely with its customers to gain insights that it expects to use to refine the products, with the goal of delivering a “delightful end-to-end experience” when the products are generally available, according to Hui.

Eye-Fi Mobi card can automatically transfer photos from the digital camera to smartphones, or tablets. Company officials said that this is possible because Mobi can create its own Wi-Fi network. Additionally with Eye-Fi Labs, users of this SD card can preview the new applications and services for iOS, Android (News - Alert) or Kindle devices.

As part of a product development process, Eye-Fi manages to directly engage with customers and partners using Eye-Fi Labs, a customer engagement platform. Moreover with its help, customers can have an early access to preview new Eye-Fi technology and evaluate it. Company officials said that based on the evaluation, products can be improved before it is released, commercially.

Additionally, Eye-Fi has announced limited number of free Eye-Fi Mobi cards to qualified new users.

Earlier this year, the company unveiled an experimental platform for customers who want to preview and test new Eye-Fi technology.

Edited by Alisen Downey

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