Adding Video to Get the Most Out of SharePoint

There is no denying the popularity of Microsoft (News - Alert) SharePoint in enterprises. Microsoft says that its web applications platform—typically used as an intranet portal for thing like content and document management and increasingly integrated with other collaboration, Microsoft solutions suites, web-based tools and things like ERP and CRM solutions from a variety of vendors—is used by roughly 75 percent of Fortune 500 companies. With over 36 million licenses sold, its value seems indisputable.  However, the question arises as to whether its value is being optimized for a multi-channel social media world where video is becoming increasingly important. This is not just for improved internal interactions, but also for interactions with ecosystem partners with benefits ultimately flowing to improving customer experiences.

Since its introduction in 2001, Microsoft has invested heavily in increasing the versatility of SharePoint. Nevertheless, many believe that while widely deployed in some respects the portal is being underutilized since despite its expanded capabilities most enterprises still use it for its original purpose as a place to store and share documents.

All of this is changing.  In fact, one way to look at SharePoint is as a slumbering giant, and leading edge enterprises are starting to appreciate this and are exploring ways to entice individual employees and lines of business (LOBs) to take advantage of enhanced capabilities and what such usage commonplace based on the value provided.  As noted, one way enterprises are re-invigorating their users’ interest in putting more reliance in SharePoint is via incorporation of social media and video capabilities. 

We are all aware of the need for speed in our increasingly real-time centered world. Competitive necessities and the virtualization of work in every aspect including geographic location are driving the growing need to bridge distances and maximize online real-time collaboration.  With this in mind, companies should take fresh look at SharePoint and consider expanding its basic media functionality by integrating live and on demand video communications. 

A company that can add the value of video to your SharePoint implementation is business video specialists QuMu.  How they do it will be the subject of an insightful free webinar, Revitalize SharePoint with Video, to be held Thursday, December 12, 2013 12:00 PM EST / 9:00 AM PST. You are invited to join me and Chris Zaloumis, VP of Product Management, Qumu as we discuss:

• How to turn your SharePoint instance into a robust video communications and sharing site
• Best practices for employee video upload and share
• Common use cases for both live and on demand video communications
• How Qumu supports SharePoint 2010 and SharePoint 2013’s new app model

SharePoint, is a mission critical and valuable resource in most major enterprises around the world.  Just because it is mature does not mean it is old. In fact the addition of social media, and particularly video gives validity to the old saying that, “I am not getting older, just better.”  I hope you can join us to find out just how much more value your SharePoint capabilities can provide with video integration.