infoTECH Feature

August 01, 2013

Nara Logics Enters into Strategic Partnership with Singapore Telecommunications

Nara Logics, Inc., a computational neuroscience company that provides personalization to deep Web data, has entered into a strategic partnership with Singapore Telecommunications Ltd.

The pact will usher in an entirely new category of search with SingTel (News - Alert) integrating Nara’s proprietary cloud-based neural network and algorithm into their products first in Malaysia, followed by Australia and Singapore.

Officials with Nara Logics said that the “Nara Neural Network” is a proprietary system of massive and parallel cloud computing servers that analyze and re-index big data at Internet-scale by emulating human intelligence and computation based on modern neuroscience principals.

Nara’s personalization algorithm works by combining what is right for you with where you are, computing recommendations all around you as you move through space.

Thanks to licensing of Nara’s technology, SingTel will be able to automate, curate and personalize Web data at Internet-scale.

“We believe that the future of global business is to make more meaning out of data,” said Loo Cheng Chuan, head (local life) of SingTel’s Digital Life division, in a statement.

Chuan said that the company is investing in emerging technologies and Nara’s cutting-edge platform will help it (the company) to lead and create serendipitous discoveries for the customers across the globe.

“Together, we share a commitment to leading web 3.0 through personalization,” said Chuan.

Singapore Telecommunications Ltd. is Asia’s ICT services provider and the world’s second largest wireline and wireless telecom company.

Thomas Copeman, CEO and founder of Nara said that the company is excited to expand Nara’s Neural Network globally and bring its technology to industry leaders like SingTel who want the ability to make a more deep and meaningful connection with their consumers.

Copeman said that the Nara platform was designed to handle massive amounts of both structured and unstructured data and provide personalization, thereby architecting the next generation of the web. SingTel has taken a clear leadership position by selecting Nara as their Web Personalization Provider.

“We are looking forward to a thriving partnership as together we shape the future of personalized search and discovery throughout Asia,” he said.

Edited by Ryan Sartor

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