infoTECH Feature

July 03, 2013

Demandware to Use CDNetworks' Cloud Tech in China

Demandware, Inc. has selected CDNetowrks' cloud technology for digital commerce solutions that it will provide in China.

Burlington, Mass.-based Demandware provides high performance, multi-platform digital commerce solutions. Its target market is companies that do business globally and need support for processing taxes in numerous jurisdictions, seamless management of multiple sites, support for multiple languages and currency conversion. 

San Jose, Calif.-based CDNetworks specializes in global cloud acceleration. It emphasizes its support for doing business in China and Russia, two markets with high growth potential. The ideal client is any company seeking to establish a Web presence, especially in these two countries.

Some of the key issues a company would have to deal with in China include censorship, network reliability and obtaining various licenses. CDNetworks sells not only its technology, but also its expertise in dealing with the obstacles of operating a business there.

Image via Shutterstock

CDNetworks also cites its strategic partnerships with Russian companies like MegaFon (News - Alert) as an advantage for companies wanting to operate in that market.

Within the past week, CDNetworks added Oman to the list of countries where it does business by partnering with Omantel, a communications company, to improve e-commerce performance in the Middle Eastern nation of 3.9 million people.

Demandware's senior vice president of corporate development, Tom Griffin, cited improved speed as a major benefit of working with CDNetworks: “CDNetworks provides top-level performance for dynamic content in China, flexible integration to the Demandware Commerce platform, and local business support to optimize the delivery of our solution in China. We are very pleased with the early success we have had in China.”

The growing middle class in China has made the world’s most populated nation an attractive market to many companies. In many locations, setting up a business is a quick, easy and painless process. China is not one of them. Any company, no matter what its product or service, is at a huge advantage if it knows the quirks of doing business in China.

Technology can usually be commoditized, but cutting through red tape can’t. CDNetworks may have put itself at a huge competitive advantage, more for its ability to help its customers set up operations abroad than for its technological strength.

Edited by Alisen Downey

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