infoTECH Feature

April 11, 2013

Synacor Cloud ID Social Login Gains Popularity Among Customers

Synacor (News - Alert) Inc.’s recently launched Cloud ID Social Login has received a good response from its customers. A part of Synacor’s Cloud Identity Management platform, Cloud ID Social Login will be initially offered by Midcontinent Communications to its subscribers. When Midcontinent subscribers log in on Facebook, Twitter (News - Alert) or Google, Social Login will concurrently verify their credentials for TV Everywhere content.

In a statement, Michael Bishara, Vice President and General Manager, TV Everywhere at Synacor said, "According to GfK, 70 percent of TV Everywhere users would be at least somewhat deterred from using TVE if they needed to provide authentication. We see our Cloud ID Social Login as a huge opportunity to provide a fun, friction-free solution that improves consumers' online content access experience—all part of spurring accelerated TVE adoption."

Synacor customers will be able to deliver subscribers access to Web-based pay-TV content with their preferred social accounts like Facebook (News - Alert), Twitter or Google using Social Login. The solution concurrently verifies the credentials for the subscriber's pay-TV provider or billing account. Customers of TV Everywhere are now offered the ease of Social Login by Cloud ID along with the reliability of privilege confirmation for TV endorsement.

Pat McAdaragh, CEO of Midcontinent said, "Through Synacor's Social Login offering, we're ensuring our subscribers have an easier way than ever before to access the content they want. We're pleased to launch Synacor's Social Login, along with their TV Everywhere and subscriber startpage offerings, which Midco subscribers already enjoy."

Verification services for TV Everywhere, Messaging, Value Added Services and Identity Management Services are offered by the Cloud ID Management Platform from Synacor. Consumer electronics organizations, app developers and programmers are able to offer a protected and dependable identity management offering to their end-customers using these capabilities.

Edited by Brooke Neuman

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