infoTECH Feature

March 12, 2013

Vubiquity Extends Its Services Reach with Introduction of New Global Brand

Vubiquity recently announced that it has effectively extended the reach of its services portfolio with the introduction of a new global brand. Serving more than 77 million households in 28 countries, Vubiquity’s portfolio of services make it easy for content and service providers to quickly monetize video on any device.  

In a statement, Ramu Potarazu, Vubiquity's CEO, said that, "The multiplatform video ecosystem has changed profoundly over the last three- years, and it continues to evolve at a rapid pace. Today, our content and service provider partners are focused on delivering the best quality video experience to consumers, regardless of the device they are using or where they use it. Consumers are quickly coming to expect ubiquitous viewing and Vubiquity provides our customers the breadth of services, expertise, and technologies to enable it – and we do it in more languages, in more countries, and for more content and service providers than anyone else." 

At present, Vubiquity manages more than 28,000 hours of content each month in collaboration with more than 340 content providers and 270 service providers from across the globe. Content and service providers leveraging the company’s managed services are able to effectively monetize their video via robust advertising, subscription, or transactions.  

Vubiquity’s portfolio of Video on Demand services include encoding, metadata creation and management, file management as well as delivery, and marketing capabilities, while its multiplatform services have been designed to deliver TV Everywhere and SVOD offerings support for connected devices. Content and service providers benefit from Advanced Advertising services which include C3 (News - Alert) and digital ad insertion (DAI).

With robust creative services, the company effectively supports customers in marketing content that encompasses sophisticated production capabilities which support cross channel and promotions for improved buy rates and awareness. Content and service providers use Data Analytics to gain insight into viewing behaviors and preferences of customers, which helps in incorporating new business intelligence for optimized management of VOD and multiplatform services.

Vubiquity is expecting to introduce new services for mobile platforms and cloud-based content storage in the coming years and is expecting to continue expansion of its services in new markets.

Edited by Brooke Neuman

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