IT Spending in 2013 will be Driven by Proactive Approaches to Cloud and Mobile

Proactive approaches to cloud and mobile offerings will drive IT spending in 2013, according to actionable endpoint management solutions provider Promisec. The company manages millions of enterprise endpoints in a variety of industries and has unveiled their insight into security and IT administration trends.

According to Promisec, companies will be bracing themselves to prepare and implement cloud and mobile offerings in the New Year, with total IT spending likely to exceed $2.1 trillion. That represents a 5.7 percent increase from this year, when many projects were delayed based on the challenging economic climate.

Promisec CEO Dan Ross has identified four trends that the company believes will shape the market in the coming year. The cloud is the first, enabling a proactive approach to addressing issues like regulatory requirements, compliance and security. As the regulatory landscape becomes clearer, cloud solutions will enable IT departments to address and remediate violations quickly and less expensively than before.

Bring your own device (BYOD) will also play an important role in shaping the IT spending market. Promisec predicts enforcing BYOD policies will be paramount in 2013, and this will include business, security and personnel requirements, as well as hardware like smartphones, laptops and tablets.

Security will also be a crucial market driver, with emphasis shifting from monitoring to action. A proactive approach toward vulnerabilities and threats will be the norm, with issues uncovered before they can impact performance or operations. Promisec believes automation and remediation will be critical in enabling a proactive approach.

The service provider also says that hackers will begin moving to end users as their targets, since enterprise networks are generally well secured. The threat applies not only to devices, but also to applications that most end users demand in addition to the volume and value of the data end user devices now hold.

"Based on our conversations with clients and prospects, we're convinced that 2013 will be a turning point for IT administrators to become more proactive instead of reactive to critical security and IT admin issues," said Ross. "As a result of these trends, it's absolutely critical to have an added layer of robust intelligence that can augment existing solutions and ensure IT organizations are maximizing not only their existing investments, but also their time and resources. We look forward to serving our customers in 2013 and beyond."

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