ITaaS Provider Entreda to Be a Gold Sponsor at Cloud4SMB Expo in Austin

IT-as-a-Service (ITaaS) provider, Entreda announced that it is a Gold Sponsor for the upcoming Cloud4SMB Expo event. The Expo will be held in Austin, TX from October 2-5, collocated with several other events from organizer TMC (News - Alert) including MSP World, IT Expo and Cloud Communications Expo.

Entreda offers the Entreda Service Delivery Platform (ESDP) for ITaaS, designed to enable telecom carriers and cloud hosting companies to offer affordable ITaaS to small and medium-sized businesses.

The platform is comprised of the Entreda ITaaS Suite, a unified suite of must-have IT capabilities geared toward streamlining an organization's operations, while also eliminating dependence on legacy solutions for backup and recovery, security and IT alerts. It also features a subscriber enrollment engine, which is an authentication applet that helps businesses monitor, support and receive alerts on all client devices enrolled in a given service subscription.

A hybrid cloud-focused management and automation portal enables businesses or delegated IT consultants to configure and provision services provided by the ITaaS Suite and the Entreda Cloud Connector Appliance. And the HybridSync intelligent, self-installing hybrid cloud appliance optimizes services including backup and recovery, firewall protection and network monitoring.

The ESDP may be white labeled or co-branded by partners consistent with its cloud services strategies. Revenue-sharing options and multiple business models are also available.

“Cloud4SMB Expo represents a convergence of cloud vendor expertise and the needs of small and medium businesses,” said Farshad Ghaffari, co-founder of Entreda. “We believe Cloud4SMB Expo will provide us with a great venue to introduce our new Entreda Platform Innovation Community (EPIC), i.e. our partner program for cloud hosting providers, MSPs, vertical BPOs and other channel affiliates seeking to integrate the Entreda Service Delivery Platform into their SMB and SME lines of business. We have piloted our partner revenue-sharing model in global markets outside the U.S. and will now be mainstreaming it here.”

The EPIC partner initiative will bring together MSPs, cloud IaaS providers, VARs, system integrators, vertical BPOs and other cloud channel participants. It enables partners to enhance their existing product portfolios with white label or co-branded Entreda ITaaS.

“We are pleased to have innovative new hybrid cloud startups like Entreda participate as sponsors of Cloud4SMB Expo,” said Rich Tehrani (News - Alert), CEO of TMC. “The SMB cloud market is poised for rapid growth and we believe Cloud4SMB is well-positioned to become a strong catalyst for that growth and the growth of our sponsors.”

Entreda is a Gold sponsor of ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) is the world’s premier IP communications event. Visit Entreda in booth #1424. Sid Yenamandra, Co-Founder, President & CEO, will be a speaker at the event. For more information on ITEXPO click here.