infoTECH Feature

July 31, 2012

Leverage Big Data Properly or Miss the Bus, Says Gartner

Big data seems to be making big news according to PROS, and a featured research note that figured in its newsletter underscored the strategic importance of big data – especially in CRM initiatives.

Titled "Big Data Yields Big Results Through Sales & Pricing Effectiveness," the research note, a collaborated effort among 10 Gartner (News - Alert) analysts, emphasized how vital it was for organizations to address customer and market needs through insights in big data.

The nexus of social, mobile, cloud and information is expected to drive technology planning, investment and usage in 2012, and according to the report, enterprise organizations will be challenged by the humongous amount of data generated in the process.

Having to deal with large volumes of data from multiple sources, analysts at Gartner noted that marketing and sales organizations struggled to understand how to derive maximum value for the customer without compromising privacy.

And given that companies believe big data is an asset that will help them outperform and acquire a leading competitive edge, data-driven insights play an important role.

A provider of prescriptive pricing and revenue management software, PROS is reportedly well positioned with big data applications to arm business leaders with insights and recommendations on how best to address customer needs.

PROS has implemented more than 500 solutions in more than 50 countries and believes that it can provide the right answer by giving customers far greater confidence and agility in their pricing strategies with data-driven insights into several aspects of pricing and sales.

“With PROS, they're directed to opportunities that will close, products that will sell and prices that will win,” said Patrick Schneidau, vice president of product marketing at PROS.

The newsletter, in which the Gartner research noted figured, covers a broad range of topics, from sales performance and lead management, to e-commerce, price optimization, analytics, managing customer information and data management.


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Edited by Braden Becker
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