infoTECH Feature

July 30, 2012

AMAX: The System Manufacturer with Serious Value Add

AMAX (News - Alert) is a company with more than 350 employees around the world, with about 200 in California and the rest in China and Texas. It’s been in business for more than 30 years and is an x86 system manufacturer that works with software companies around the globe. When companies are looking for a hardware partner to deploy their solutions, they come to AMAX, and AMAX adds the value.

In such a saturated market, AMAX considers its value-add to be a huge differentiator. The company offers specific level testing, revision, control and performance optimization while specializing in niche manufacturing. For example, if a customer wants to deploy a hardware solution, needs visibility for years to come, and wants to work with a manufacturer with components that will have long life-cycles to avoid end of life issues, AMAX is the perfect partner. In a word, flexibility is its biggest value add.

Its strengths also lie in its ability to understand potential customers, taking time to learn about what they do, the vertical they serve and to completely grasp their company profiles. AMAX will participate in the design and production phases and help ensure global compliance. It will act as a manufacturing arm or partner, assisting with compliance drop testing, service and support. AMAX considers itself to be a turnkey manufacturer.

There are two sides to the business. In some cases, it acts as an OEM manufacturer, and its name does not appear on the products. In other cases, you will see the AMAX name proudly displayed.

AMAX sees big data as a huge trend, and, while it was once only for the “big guys,” now every business, all the way down to small e-tailers, use big data analytics. And AMAX is ready to keep ahead of this trend. It is partnering with Mellanox (News - Alert) for a 40G Phat Data solution.

While AMAX might not be a household name like, say, Dell, its combination of customer service and value-add makes it the perfect choice for many companies. After all, they don’t get to call themselves “phat” for nothing!

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

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Edited by Allison Boccamazzo

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