Conexiant Talks Unique Business Model at ITEXPO East

It’s rare to hear of a business letting others take credit for their services, but for VoIP services provider Conexiant, it’s no big deal at all.

During ITEXPO (News - Alert) East 2012, the world’s largest communications conference held in early February, Gregory Ciagnocavo, CEO of Conexiant, sat down with TMCnet to discuss the company’s unique focus and how it’s harnessing the cloud to deliver services to almost every corner of the world.

Rather than delving into the nitty-gritty of Conexiant’s VoIP services offerings, Giagnocavo explained to TMCnet that the company’s business model revolves around setting up companies with their own private label, but then giving them Conexiant’s entire software suite on a server that they can put their name on.

“We’re not jealous about that; that’s our focus,” he told TMCnet. You want to sell cloud servers, you want to sell hosted servers, or hosted PBX (News - Alert) -- we’ll put that in your own name and you can market it on your own.”

While Conexiant is a relatively new company and certainly has an aggressive minutes package, Ciagnocavo doesn’t tout this aspect as the company’s bread and butter, but rather its efforts to ensure its cluster of servers are dispersed around the world.

“We built our infrastructure as a big company. People seem to appreciate it. The fact that we can keep the voice path localized to their geographic area is going to increase the quality,” he said.

When asked what the cloud means for Conexiant, Ciagnocavo responded that the cloud gives its customers access to its collection of server clusters around the world so that they can quickly provision and set up their resources with an easy-to-use service panel, regardless of their location.

“Our focus is everywhere – we actually have POPS in the U.K., Frankfurt, Hong Kong, Los Angeles, Denver – our main headquarters -- and Washington, D.C. We’re adding Miami and New York soon. That is all hot-meshed; MPLS is available all around the world, so that anywhere in the world they can hop on to a node of ours and get direct service so the voice doesn’t have to travel from Denver and then back to Frankfurt.”

To see the full interview, click here.