infoTECH Feature

February 02, 2012

MyBuys and Kalio Form Partnership

MyBuys (News - Alert), a provider of cross-channel personalization for retailers, recently partnered with Kalio, Inc., a Software-as-a-Service e-commerce platform provider, expanding the latter’s personalization capabilities. Both companies have joined forces to help their clients increase conversions and revenues.

As a result of the partnership, Kalio clients can now use MyBuys' deep consumer profiles to attract a maximum number of new visitors to their websites as well as retarget old visitors.

“We are pleased to be able to offer MyBuys personalization services to our clients using our productized integration connectors,” said Emmanuel de Boucaud, EVP of Sales and Marketing for Kalio, Inc., in a statement. “The combined solution is extremely simple to implement. Leveraging MyBuys' in depth consumer profiles provides very precise personalized recommendations, which enhances the overall consumer experience and drives more conversions.”

“We are excited about this new partnership. Kalio is an innovator in delivering enterprise eCommerce capabilities to the midmarket through a true SaaS (News - Alert) delivery model,” MyBuys CEO Robert Cell said. “The intelligence of our personalization was very easy to add to their platform because of their open architecture and impressive integration model.”

Kalio Inc. recently announced that its client CJ Automotive Group has built and launched an online retail site for their new Shop Vintage Wheels brand, using Kalio's on-demand KalioCommerce ecommerce application. The staff did most of the hands-on development work, signifying the ease with which a Kalio client can add new branded online retail sites, take control over their online channel, and reduce site launch and maintenance costs.

The new site is based upon the successful CJ Pony Parts website, which also runs on the KalioCommerce SaaS software. Both sites share the same rich integration with back-end systems, including product catalog management, site administration, inventory, and in-house order fulfillment.

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell


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