voke has published a new Market Mover Array Report on Application Lifecycle Management (ALM). The report includes analysis of various vendors, based on their innovation and technology today, as well as their marketing ability, in addition to a historical synopsis and predictions of where the market is moving. Focused on the management of these three pillars of IT, the ALM market is a superset of dedicated functional products for development, quality assurance, and operations, the company stated in a press release.
Voke focuses on the edge of innovation with its primary coverage area is the application lifecycle and its global transformation, including virtualization, cloud computing, embedded systems, mobile and device software.
"Today, organizations know that the promise of their brand is tied to the success of their software," said Theresa Lanowitz, founder of voke, inc. "As a result, more business executives are embracing the important role software plays in overall business success and brand promise. As the economy continues to drive innovation in software, and particularly in how the application lifecycle is viewed, new technology will be critical in delivering more business value."
The voke Market Mover Array Report on Application Lifecycle Management is available to voke's premium research subscribers at www.vokeinc.com.
From the marketing angle focuses on vendors that are changing the conversation in the market from one of technical details to one of business value. The report highlights technologies changing the face of modern application lifecycle management, such as virtualization and virtual lab management.
In August 2010, the company announced the publication of a new Market Mover Array Report on Testing Platforms. In a release, the Company noted report highlights: Focused on ability to direct the conversation at a business level, rather than historical market share, the Testing Platforms Array highlights the underlying expansion currently occurring in the testing market, as both new and established vendors offer solutions well beyond the status quo.
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