infoTECH Feature

May 27, 2011

Arantech's Touchpoint LTE Delivers Unrivaled Customer Experience

Arantech (News - Alert) supplies a suite of customer experience management (CEM) software solutions and CEM consultancy services to help telecom operators optimize their benefits. Recently, the company launched the touchpoint LTE at the TM Forum (News - Alert) Management World in Dublin.

Touchpoint LTE is already live at a Tier 1 MNO customer site and the results are immediately visible, according to company officials. It has allowed customers to build enhanced loyalty, strengthen their brand and quickly achieve ROI goals.

“Support for LTE (News - Alert) and other emerging technologies is core to Arantech's CEM product strategy," said Brian Carroll, CEO of Arantech, "The ability to continue to deliver an unrivalled level of customer experience data on more complex networks is central to our ongoing product roadmap, and touchpoint LTE reinforces our position as the premier provider of CEM solutions."

Arantech CEM adopts an end-customer centric approach and provides a real-time view of customer-experiences regardless of the technology they use.

LTE gives operators the required bandwidth they need to meet the increased demand of mobile broadband and data services enabling them to develop services with a long term view in mind.

As LTE networks evolve and providers try to gain an insight into how technology is impacting customer behavior, CEM bridges the gap between what management systems actually see and what the customer actually experiences.

Touchpoint LTE provides the ability to identify the issues customers experience and understand the context in which they occurred.

In related news, Arantech announced the release of touchpoint open platform. This initiative comprises an initial suite of applications and interfaces to augment existing Arantech touchpoint CEM installations by delivering open, standards-based access to core customer experience metrics.

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Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin

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