infoTECH Feature

April 15, 2011

NXP Announces Global RFID Innovation Partner Program

An increased growth of radio frequency identification (RFID) applications in Fast moving consumer goods (FMCG) and electronics sectors has been observed. In order to address this growth and responded to the market’s demands, NXP Semiconductors (News - Alert) N.V. has launched the Global RFID Innovation Partner Program.

NXP Semiconductors is a provider of mixed signal and standard product solutions that leverage the company’s expertise in RF, analog, power management, interface, security and digital processing. The company’s innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications.

NXP’s new Global RFID Innovation Partner Program will stimulate development of RFID technologies for the expanding FMCG and electronics markets. And, the growth in RFID solutions for FMCG and electronics sectors is expected to remain strong, because of-late RFID is used in many new applications and replacing older technologies such as bar codes or holograms.

With an endeavor to further encourage the development of RFID solutions, the new Program aims to create a community that can share skills and expertise with primary focus on system integrators and solution providers as well as reader and software companies.

The community formed will be a rich ecosystem of organizations and will make it easier for participants to link up quickly with the partner(s) they require – to develop a technology application. With increased interaction between the participants, it will result in faster time to market for new solutions as well as better availability of innovative RFID solutions for end users.

Apart from Sharing important technical, market and business-related information on RFID for FMCG and electronics with a worldwide community, the Program also enables RFID System Integrators and Solution Providers to exchange skills and experience on successful RFID implementations; minimize the technological risk and cost involved in the development; and more.

In addition to raising awareness of RFID technology throughout the industry, NXP's Innovation Partner Program will also highlight to end users the ease of implementing RFID applications.

Some of the companies that have joined the NXP Global RFID Innovation Partner Program till date include ACURA Global, Brasil, austriamicrosystems, Austria, CopperSpiral RFID, India, Franwell, USA, IER, France, InSync, USA, RFiT Solutions, Austria and more.

Chris Feige, general manager for Tagging and Authentication, NXP Semiconductors, said in a statement, "We listened to the market and responded by launching our Global RFID Innovation Partner Program to address the growth of RFID applications in the FMCG and electronics sectors. We want to help ensure that NXP Semiconductors and its partners can effectively use RFID technology to enable the safe and reliable tracking of items, ease of product configuration and an increased level of counterfeit protection."

Recently, NXP also unveiled its latest high-performance UHF and HF applications offerings - the UCODE G2iM and G2iM+ ICs, which can provide up to 640 bits of segmentable user memory.

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Janice McDuffee

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