infoTECH Feature

February 07, 2011

Magento Enterprise Helps IMA Gain 18 Percent Revenue Growth

International Military Antiques (IMA), a retailer of military antiques and collectibles, announced growth results from its website re-launch.

With the help of two Magento Enterprise partners, CorraTech and OrderMotion, IMA reported an increase in revenue (18 percent), volume (10 percent), and conversion rates (56 percent).

The website re-launch was during the 2010 holiday shopping season. “We basically doubled the value of our site by switching to Magento,” said Alex Cranmer, vice president of IMA, in a statement.

After 20 years of strong sales to collectors through traditional channels via trade shows and catalogs, IMA realized it was time to add eCommerce to the mix. In 2003, the company launched a limited eCommerce site. Its traffic, revenue and orders increased by 25 percent each year, and they started looking for a robust and scalable online store that could grow with the retailer. Magento was selected as the platform for this new site.

IMA picked open source consulting and implementation firm, CorraTech, an Enterprise Partner of Magento and a provider of open source. CorraTech has a decade of experience working with commercial open source software.

“After visiting the IMA warehouse and seeing everything from Napoleonic bronze cannons to WW II shaving kits, we knew the IMA site had to be special,” said Ron Bongo, CEO of CorraTech. “Just the sheer number of unique SKUs presented interesting challenges.”

IMA already had an alliance with OrderMotion prior to making the switch to Magento. OrderMotion provides back-end system for processing and managing orders and inventory.

Prior to starting the project, OrderMotion launched its Connector for Magento that marries Web analytics with back-end order and inventory data. Because Magento is open source, and because OrderMotion provides a SaaS (News - Alert) solution with an open API, the two teams were able to work in parallel

Earlier in August Magento announced that e-commerce solution provider Optaros is using Magneto Enterprise platform to power OCentric SaaS solution. OCentric is bundling together the simplicity of SaaS and the flexibility of open source.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Janice McDuffee

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