infoTECH Feature

December 02, 2010

newScale Talks Self-Service Cloud Computing at Cloud Expo 2010

(Editor’s Note: This article refers to a video interview shot at Cloud Expo 2010 in Santa Clara, California. To view the entire library of videos from other industry shows, Road Shows and product demos and interviews in our in-house studio, visit TMCnet Videos home page.)

Last month, at Cloud Expo 2010 in Santa Clara, California, industry leaders gathered to reveal the latest developments in cloud computing, and TMC (News - Alert) was there to find out what the latest news was in the cloud. At the Expo, TMC’s Erin Harrison had the opportunity to interview Jason Schroedl, VP of marketing for newScale (News - Alert), regarding the company’s solutions for both cloud and virtual-based environments.

newScale is a provider of self-service, service catalog, and lifecycle management software for enterprise IT and private/hybrid cloud computing. According to the company, NewScale customers include more than 20 percent of the Fortune 50, recognizing the company as the pioneer and innovator in the Service Catalog marketplace.

Schroedl explained newScale’s as being a partner in the NRE Alliance. At the Cloud Expo, newScale, shared a joint-booth with the NRE and other members of the alliance including rPath and Eucalyptus Systems. Together, the companies put together a package around the three solutions.

According to Schroedl, the ultimate goal of the alliance is to have one combined solution with the three best-of-breed players to provide self-service, automation and elasticity for private or hybrid cloud.

“Cloud computing has been one of the drivers behind self-service IT. We are seeing that IT organizations, in general, have been afraid of exposing what they offer to their customers though self-service, but the emergence of cloud computing has really accelerated that trend and made it possible for application developers to go out and provision their own environments,” Schroedl said.

“For IT organizations today, they have a lot more capacity than they can actually deliver, leading them to maximize what they have through virtualization and cloud computing. While IT companies would like to take advantage of the public cloud, they feel it’s not quite ready yet for production environments,” Schroedl added. Therefore, in many cases, such companies are starting with their own internal private cloud to effectively make use of the cloud as a cost effective solution.   

For more information on newScale and its involvement at the Cloud Expo 2010, watch the following interview below.

Stefanie Mosca is a Web editor for TMCnet. Previously she worked as a freelance copy editor for Digital Surgeons LLC. She holds a master's degree in journalism from Quinnipiac University and a bachelor's degree in communication from the University of New Haven. To read more of her articles, please visit her columnist page.

Edited by Stefanie Mosca

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