Adobe Introduces Digital Publishing Suite

Adobe Systems Incorporated, a company providing digital solutions for enhanced graphics and multimedia, introduced its Adobe Digital Publishing Suite. The new solution offers a number of hosted services and viewer technology to publishers, leveraging which they can create, publish, optimize and sell digital content direct to consumers via content retailers and mobile marketplaces as well.

The Digital Publishing Suite by Adobe has been built on the foundation of Adobe Creative Suite and Adobe InDesign CS5 software solutions, and helps in the design and delivery of innovative publisher-branded reading experiences. It also helps in integrating flexible commerce models and support within the content for deep analytics reporting. 

Publishers can deploy a combination of InDesign CS5, PDF, HTML5 and the Digital Publishing Suite, to author both fixed and adaptive layouts and natively build new levels of interactivity directly in InDesign. Further, they can also distribute and monetize their digital editions and optimize their editorial and advertising content to benefit from a comprehensive end-to-end digital publishing workflow.

In a statement, David Wadhwani, senior vice president and general manager for Creative and Interactive Solutions at Adobe, said that the publishing industry is reinventing itself and a new era of editorial and advertising innovation is mandatory as publishers target new mobile hardware platforms. Wadhwani continued that by leveraging the InDesign CS5 workflow and the services of the Digital Publishing Suite, professional publishers can design and commercialize a new class of innovative digital magazines to create a richer and more dynamic reading experience that will attract high-value subscribers and advertisers.

The new Digital Publishing Suite includes a number of features, including support for the Adobe Content Viewer for Adobe AIR and iOS that can be fully publisher-branded to support immersive reading experiences on tablet devices, such as the Blackberry PlayBook, Samsung Galaxy, Apple iPad and various Android (News - Alert)-based devices that are going to arrive the market in near future. The readers can leverage its innovative navigation features such as the zoomed out ‘browse mode’ and dual-axis navigation, which allow them to engage with content in new and exciting ways.

Using the solution, publishers can upload articles directly from InDesign CS5 into an intuitive hosted service in which they can collaborate on design, assemble final content in the correct order. Additionally, the publishers can add issue and article metadata and preview the complete issue. It offers support to a number of file formats, including PDF and HTML5.

Earlier this month, Adobe announced that it will begin selling a bundle of its multimedia programs to K-12 schools for a rather low price of $149, in order to enable the kids in schools across the country in expanding their knowledge and skills in graphic design and multimedia.