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Demand Side Platforms (DSP) For Programmatic Advertising Market to grow by USD 473.66 Million by 2026, Segmentation by Deployment and Geography - Technavio
[November 22, 2022]

Demand Side Platforms (DSP) For Programmatic Advertising Market to grow by USD 473.66 Million by 2026, Segmentation by Deployment and Geography - Technavio


NEW YORK, Nov. 22, 2022 /PRNewswire/ -- Technavio has been monitoring the demand side platforms (DSP) for the programmatic advertising market, operating under the Systems Software market. The report estimates the market to register an incremental growth of USD 473.66 million at a CAGR of 9.48% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Request a Free sample report.

Demand Side Platforms (DSP) for Programmatic Advertising Market 2022-2026: Vendor Analysis

The global demand-side platforms (DSP) for the programmatic advertising market include several global and regional vendors. Existing vendors in the market focus on widening their consumer base and increasing their market share. To implement this expansion strategy, several vendors in the market are launching new application security solutions, and many are focusing on upgrading their existing solutions. This has resulted in a moderate level of competition among vendors. Moreover, considering the high threat of new entrants, the market is expected to remain moderately competitive throughout the forecast period.

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • Adform
  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Amobee Inc.
  • AudienceScience
  • Choozle Inc.
  • Criteo SA
  • Gourmet Ads Pty Ltd. Co.
  • InMobi Pte. Ltd.
  • MediaMath Inc.
  • MEDIASMART MOBILE S.L.
  • Meta Platforms Inc.
  • Roku Inc.
  • RTB House Pte. Ltd.

To find additional highlights on the growth strategies adopted by vendors and their product offerings, Request a Free Sample Report.

Demand Side Platforms (DSP) for Programmatic Advertising Market 2022-2026: Segmentation Analysis

  • By Deployment
    • Cloud 
      • Since the global economic crisis, cost savings have become a major concern for global companies. As a result, the adoption of cloud computing has been rising quickly in the advertising sector. More than 30% of IT costs can be saved by implementing cloud computing solutions. Consequently, the worldwide cash crunch in programmatic advertising caused a rise in the use of cloud computing. Cloud computing technology is making headways in the government sector. The development of productive cloud computing solutions has become the market's current growth driver.
    • On-premise
  • By Geography 
    • North America
      • North America will account for 42% of the market's growth over the forecast period. Demand side platforms (DSP) for the North American programmatic advertising market are primarily focused on the US market. The market in this region will expand more slowly than markets in other regions. Demand side platforms (DSP) for programmatic advertising market growth will be facilitated in North America over the forecast period by expanding target audience appearances and increasing the use of digital platforms.
    • Europe
    • APAC
    • South America
    • Middle East And Africa

To know additional highlights and key points on various market segments and their impact in coming years, Buy Report.

Demand Side Platforms (DSP) for Programmatic Advertising Market 2022-2026: Scope

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The demand side platforms (DSP) for the programmatic advertising market report cover the following areas:

One of the main reasons influencing the growth of the worldwide demand side platforms (DSP) for the programmatic advertising market is the rising use of digital platforms and the rising number of target audience appearances. However, the main obstacle to the growth of the global demand-side platforms (DSP) for programmatic advertising is the lack of market openness.

Demand Side Platforms (DSP) for Programmatic Advertising Market 2022-2026: Key Highlights

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will assist demand side platforms (DSP) for programmatic advertising market growth during the next five years
  • Estimation of the demand side platforms (DSP) for programmatic advertising market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the demand side platforms (DSP) for the programmatic advertising market
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of demand-side platforms (DSP) for the programmatic advertising market, vendors

Get lifetime access to our Technavio Insights! Subscribe to our "Basic Plan" billed annually at USD 5000.

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Demand Side Platforms (DSP) For Programmatic Advertising Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 9.48%

Market growth 2022-2026

$473.66 million

Market structure

Fragmented

YoY growth (%)

8.39

Regional analysis

North America, Europe, APAC, South America, and the Middle East and Africa

Performing market contribution

North America at 42%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Amobee Inc., AudienceScience, Choozle Inc., Criteo SA, Gourmet Ads Pty Ltd. Co., InMobi Pte. Ltd., MediaMath Inc., MEDIASMART MOBILE S.L., Meta Platforms Inc., Roku Inc., RTB House Pte. Ltd., Scibids Technology, The Trade Desk Inc., Yahoo B2B, LiveRamp Holdings Inc., and StackAdapt Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.


Table of Contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary 
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry 
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition 
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Deployment

  • 5.1 Market segments 
    • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
  • 5.2 Comparison by Deployment 
    • Exhibit 26: Chart on Comparison by Deployment
    • Exhibit 27: Data Table on Comparison by Deployment
  • 5.3 Cloud - Market size and forecast 2021-2026
    • Exhibit 28: Chart on Cloud - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Cloud - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Cloud - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Cloud - Year-over-year growth 2021-2026 (%)
  • 5.4 On-premise - Market size and forecast 2021-2026
    • Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Deployment 
    • Exhibit 36: Market opportunity by Deployment ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026
    • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 South America - Market size and forecast 2021-2026
    • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 UK - Market size and forecast 2021-2026
    • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
  • 7.10 China - Market size and forecast 2021-2026
    • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.11 Germany - Market size and forecast 2021-2026
    • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.12 Japan - Market size and forecast 2021-2026
    • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape 
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption 
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks 
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered 
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Alphabet Inc. 
    • Exhibit 89: Alphabet Inc. - Overview
    • Exhibit 90: Alphabet Inc. - Business segments
    • Exhibit 91: Alphabet Inc. - Key news
    • Exhibit 92: Alphabet Inc. - Key offerings
    • Exhibit 93: Alphabet Inc. - Segment focus
  • 10.4 Amazon.com Inc. 
    • Exhibit 94: Amazon.com Inc. - Overview
    • Exhibit 95: Amazon.com Inc. - Business segments
    • Exhibit 96: Amazon.com Inc. - Key news
    • Exhibit 97: Amazon.com Inc. - Key offerings
    • Exhibit 98: Amazon.com Inc. - Segment focus
  • 10.5 AudienceScience 
    • Exhibit 99: AudienceScience - Overview
    • Exhibit 100: AudienceScience - Product / Service
    • Exhibit 101: AudienceScience - Key offerings
  • 10.6 Choozle Inc. 
    • Exhibit 102: Choozle Inc. - Overview
    • Exhibit 103: Choozle Inc. - Product / Service
    • Exhibit 104: Choozle Inc. - Key offerings
  • 10.7 Gourmet Ads Pty Ltd. Co. 
    • Exhibit 105: Gourmet Ads Pty Ltd. Co. - Overview
    • Exhibit 106: Gourmet Ads Pty Ltd. Co. - Product / Service
    • Exhibit 107: Gourmet Ads Pty Ltd. Co. - Key offerings
  • 10.8 LiveRamp Holdings Inc. 
    • Exhibit 108: LiveRamp Holdings Inc. - Overview
    • Exhibit 109: LiveRamp Holdings Inc. - Product / Service
    • Exhibit 110: LiveRamp Holdings Inc. - Key offerings
  • 10.9 Meta Platforms Inc. 
    • Exhibit 111: Meta Platforms Inc. - Overview
    • Exhibit 112: Meta Platforms Inc. - Business segments
    • Exhibit 113: Meta Platforms Inc. - Key news
    • Exhibit 114: Meta Platforms Inc. - Key offerings
    • Exhibit 115: Meta Platforms Inc. - Segment focus
  • 10.10 Roku Inc. 
    • Exhibit 116: Roku Inc. - Overview
    • Exhibit 117: Roku Inc. - Business segments
    • Exhibit 118: Roku Inc. - Key offerings
    • Exhibit 119: Roku Inc. - Segment focus
  • 10.11 The Trade Desk Inc. 
    • Exhibit 120: The Trade Desk Inc. - Overview
    • Exhibit 121: The Trade Desk Inc. - Product / Service
    • Exhibit 122: The Trade Desk Inc. - Key offerings
  • 10.12 Yahoo B2B 
    • Exhibit 123: Yahoo B2B - Overview
    • Exhibit 124: Yahoo B2B - Product / Service
    • Exhibit 125: Yahoo B2B - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 126: Inclusions checklist
    • Exhibit 127: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 128: Currency conversion rates for US$
  • 11.4 Research methodology 
    • Exhibit 129: Research methodology
    • Exhibit 130: Validation techniques employed for market sizing
    • Exhibit 131: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 132: List of abbreviations
About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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