Cloud Communications

Cloud Communications Feature

April 25, 2011

Migration to Cloud Hosting Company DediPower Gives DCH Improved Efficiency

By Rahul Arora, TMCnet Contributor

DCH Advertising Agency, which manages and directs international communications requirements for more than 20 high-profile clients, has switched to cloud and managed hosting expert, DediPower (News - Alert).

The migration to the cloud hosting platform has saved DCH 40 percent on its hosting costs. Further, it has also helped DCH to deliver improved performance to its high-profile client base, which includes Nikon, D-Link (News - Alert), Invisalign, Fuller's, Discovery Foods, MG, and The Football League.

Also, DCH has gained three times more capacity and 100 percent availability, and has reduced infrastructure from 10 to four servers with a subsequent reduction in associated operating and energy costs.

"Maintaining 100 percent availability is fundamental to our high profile client websites so we need a service we can rely on at all times, whatever the demands," said Phil Hobgen, technical director, of DCH, in a press release. "Our system has to be versatile enough to handle both web hosting and the deployment of high volume targeted email campaigns. Security is another key parameter - particularly because of the large volumes of sensitive customer information held for direct digital campaigns."

With Dedipower, DCH is able to ensure maximum efficiency and flexible capacity that can be scaled up as well as out. This means the system offers enough capacity to deal with new DCH client campaigns and websites without adding new servers

"Our experience of DediPower is very positive. It offers a compelling combination of entrepreneurial drive and a real passion for customer service and support as well as obvious technical strengths,” Hobgen added. "DediPower ensures we have the right technical knowledge in the right place to make sure we operate as effectively as possible. We are much more competitive as a result. Their support is excellent; we deal with the people who are actively designing and running our host system so they are 100 percent focussed on our needs. Due to DediPower's diligence and professionalism, we were able to migrate our system, to budget and in exact timescales - and with absolutely no disruption to our clients."

Chris Miller, CEO, DediPower, added, "Working with some of the country's leading digital agencies, DediPower understand the challenges they face providing 24/7 digital presence for multiple clients. We can help them to meet these with resilient, elastic and competitively priced cloud hosting and intelligent, responsive support."

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Carrie Schmelkin

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