With the introduction
of its energy efficient laser printer, HP has made it clear that it certainly seeks to take the sustainability rout to market success. The company recently launched these energy efficient printers in Sri Lanka, which once happened to be world's one of the green-carpet zones. HP officials said the new laser printers will be available throughout Sri Lanka.
The company, in fact, made it a priority to make available all its products especially in B-cities such as Galle, Ratnapura, Batticaloa, Jaffna, Wennappuwa etc.the products will be available islandwide through HP partners and dealers. HP has already signed partnership with two major multinational companies in Sri Lanka. The companies make very strong distribution channel for taking HP products to all parts of this island country.
The high point in these energy efficient printers is: they all come with auto on/auto off technology and smart install technology. As of now, no brand other than HP is integrating both technologies in their products.
So far as the warranty is concerned, the company officials informed that they all carry a one year comprehensive warranty. The entry-level printers come with one to one replacement option; if the printer does not work or malfunctions within 300 days of the purchase date HP will replace it with a brand new printer.
According to HP, it happens to be the only company to offer such a service.
Mainly targeted at the medium and small businesses, these energy efficient laser printers can also be used by secretaries and other such employees in large corporations for saving some extra energy.
So far as Sri Lanka is concerned, HP officials believe that when it comes to printing products, HP is the leading brand in the country. In fact, the company is reported to command 40 percent market share in 13 emerging Asian markets.
HP is most optimistic about its performance in the upcoming days. In the post recession period, the company experienced upward growth in every quarter. The post-conflict market scenario is going to open up new opportunities for the company, HP management believes.
As for the short-term strategy, the company seeks to concentrate on the B-cities of Sri Lanka. The company's strategy involves offering its products for the most competitive prices, so that HP soon becomes an affordable brand in the country. With a strong history of customer retention, HP is confident, its energy efficient laser printer will be able to attain the same success as its other products.
Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.
Earlier this Month, HP has launched its line of Web-powered All-in-Ones
(AIOs) in Hong Kong for the Asian consumers. These launches indicate that currently Asia features most prominently in HP's business strategy.
Edited by Erin Harrison