Export-Import Bank Improves Operational Efficiency with Soffront CRM

Soffront Software, Inc., a provider of mid-market Customer Relationship Management (CRM) software, has announced that the Export-Import Bank (Ex-Im Bank) of the United States is using Soffront CRM for Sales Force Automation (SFA).

Ex-Im Bank is the official export-credit agency of the United States. The bank purchased Soffront CRM in late 2007 and effectively developed the solution within 90 days. The product is now used by several divisions within the organization, including domestic business development, marketing and the strategic initiatives group.

The use of Soffront CRM allows Ex-Im Bank to track typical SFA functions, such as contact management, sales forecasting, lead generation and order management. Such information is tremendously valuable to the organization as it allows for the proper planning of all internal processes and outreaching campaigns. 

“We chose Soffront CRM because we needed a CRM system that was extremely flexible in terms of customization,” said Wayne Gardella, vice president, Domestic Business Development, Ex-Im Bank, in a Monday statement.

“As a government agency, we change our sales and marketing focus from time to time. Additionally, numerous reporting requirements are mandated by the government—requirements that private sales organizations would never dream of having to report. Soffront’s flexibility allows us to easily evolve with our changing needs and efficiently fulfill all reporting requirements.”

Using Soffront CRM, Ex-Im Bank is achieving impressive processes that are delivering measurable improvements. “Soffront CRM allows us to improve in numerous areas,” Gardella explained. “We can now better manage our sales cycle, produce superior sales reports, and more thoroughly track and report on congressionally mandated outreach requirements.”

Gardella concluded, “Soffront CRM successfully handles all the nuances of a sales organization embedded within a government agency. We are impressed with its excellent value—the product is extremely powerful and feature-rich, compared with similarly priced solutions.”

Soffront Software has built its reputation in the industry by having the experience, technology and focus for mid-size businesses that are seeking CRM solutions. The company spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset management, defect tracking and more.