infoTECH Feature

September 22, 2011

Oracle Lunches Digital Store to Help Service Providers Meet Growing Consumer Demand

The digitalization of the content and development of consumer network and communities are growing. Recognizing the consumer demand in digital content space, Oracle (News - Alert) has announced the availability of the Oracle Communications Digital Store.

According to a press release, Oracle Communications Digital Store is an end-to-end digital content platform that helps CSPs manage the complete content lifecycle, spanning content submission, test and approval and storefront management. It also provides consumers a compelling experience for discovering and purchasing a wide range of digital content for a variety of mobile devices.

CSPs deploying the Oracle Communications Digital Store can enable users to Maximize revenue through premium content downloads and increase the number of subscribers using data services and Mitigate customer churn by enhancing the consumer application store experience and supporting the simple acquisition of digital content on both smart and feature phones.

“The surge of interest in applications and application stores is driving the deployment of service delivery platforms to support applications storefronts and provide a creation and delivery environment for third-party content developers,” said Shira Levine, directing analyst at Infonetics Research (News - Alert). “With the addition of Oracle Communications Digital Store, Oracle is well positioned to support operators' application store initiatives.”

New enhancements in Oracle Communications Digital Store Release 6.1 include significant performance improvements, increased availability leveraging Oracle Real Application Clusters 11g, lower cost deployment on Oracle Linux and support for third-party recommendation engines to enable enhanced customer analytics for targeted promotions.

The Oracle's software and systems span the communications industry technology landscape -- from carrier-grade servers, storage and IT infrastructure, to mission-critical business and operational support systems and service delivery platforms; from business intelligence applications and retail point-of-sale solutions to the Java platform running on more than two billion mobile and handheld devices.

In other news, Oracle has announced the availability of Oracle Solaris 10 8/11. Oracle Solaris 10 8/11 reportedly provides enhancements to Oracle Solaris ZFS and Oracle Solaris install technologies, advanced support for the SPARC and x86 systems and Oracle Database 11g performance improvements.

Oracle Solaris is an enterprise operating system, providing mission-critical availability, security and performance on both SPARC and x86 systems. Oracle Solaris is developed, tested and supported as an integrated component of Oracle's "applications-to-disk" technology stack, which includes the Oracle Certification Environment, representing over 50,000 test use cases for every Oracle Solaris patch and platform released.



Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell
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