Marketo Enters into the UK Market at Salesforce.com's Cloudforce London 2011 Event

Marketo (News - Alert), the fastest growing provider of Revenue Performance Management solutions, officially entered into the UK market at salesforce.com's Cloudforce London 2011, the UK's largest cloud computing event. Marketo specializes in a hot new area of cloud computing known as Revenue Performance Management (RPM). This combines marketing automation and sales effectiveness to grow revenues using all the latest customer interaction points including social media.

In a press release, Fergus Gloster, European managing director, Marketo, said, “UK companies are wasting resources by failing to harness the investment they make in sales and marketing. This is a black hole for many with salespeople wasting time chasing the wrong leads and marketing and sales too often operating in separate silos. Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads, including email marketing, lead nurturing and scoring, with analytics to measure marketing ROI.”

The event was scheduled at the Royal Festival Hall Sept. 14 – 15. The event is organized to showcase how businesses can tap into the power of social, mobile and open technologies to become social enterprises. Marketo has already signed a number of contracts with the UK players like Antivia, Mimecast and NewVoiceMedia (News - Alert). The company also recently opened its European headquarters and support centre in Dublin.

Tim Pickard, chief marketing officer of NewVoiceMedia, said, “We deliver our technology in the cloud so Marketo is a natural fit for us. The solution is helping us focus our marketing and sales resources in the most productive manner and we can already see how it will help generate revenue.”

Marketo was in the news recently when Salesforce.com (News - Alert) Dreamforce Conference Marketo welcomed InTown Suites Management, Inc., the leader in extended-stay accommodations, to the Marketo customer family.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Jennifer Russell