Blogger outreach is all about making the right pitch. If you are the one sending it, you need to ensure that you are making the right impression. Many who proclaim themselves as experts in blogger outreach did not get there in an instant. Everyone knows that it is a process that requires multiple trials, and a few errors along the way. Yes, it can be scary at times, not knowing what to expect. But the great thing is that you can outsource blogger outreach. There are excellent SEO firms who have more or less perfected the strategy to guarantee positive results.
But to understand what blogger outreach entails, here are some of the dos and don'ts you need to avoid for your first campaign.
Avoid copy-paste emails at all cost
One of the most common rookie mistakes in blogger outreach is to copy-paste emails. Yes, you can use templates, but do not rely heavily on them. An essential technique that SEO experts like Ocere suggest is personalization.
If you already know the company, reach out in a way that builds on the existing relationship. Make emails professional, but not too stiff. You can read some good examples of emails and use them as inspiration in writing your own.
Take time to speak to bloggers personally
Bloggers are individuals with unique skills and personalities. If you want them to take notice, you need to engage them on a personal level. Find out more about the content creator. Research the blogger's background and use the information to write your outreach emails.
Bloggers are more likely to email you back if your approach is real and respectful. Focus on building a relationship, and not merely to hook their services to benefit your business.
Do not expect or demand positive feedback
Although bloggers know that you want them to promote your product or service, do not demand to get positive reviews. There is nothing more off-putting for a blogger than to be told what to write. Do give samples of your product to the blogger. But, you can only hope that they write positively about it.
Use a platform that connects you to bloggers
If you are new to blogger outreach, joining a blogger community is an excellent starting point. There are several platforms you can choose from, each allowing bloggers to crowd-source content. Being able to build a relationship with bloggers leads to a more natural approach to link-building.
Connect through social media
Networking through social media is another efficient method of building a lasting relationship with bloggers. There are B2B platforms allowing you to communicate with other companies and monitor interactions. You can also use the same platform to connect with bloggers and other online publishers.
Blogger outreach is not difficult because these content creators welcome new content ideas all the time. What matters is making sure that your approach does not rub the blogger up the wrong way. Once you gain the trust and confidence of the blogger, you will be on your way to a lasting blogger-business link-building relationship.