infoTECH Feature

October 16, 2014

Asia-Pacific APM Market to Remain Buoyant

Currently, things are looking good for the Asia-Pacific Application Performance Management (APM (News - Alert)) market as it continues its rise. This perhaps is not surprising; for in an age, where organizations run multiple applications to manage multiple Web-based services, there is a high demand for solutions that will help to manage mission-critical applications and enhance their performance as well. The Asia-Pacific market report forecasts such a trend.

According to the report, although ANZ, Japan, and Singapore remained the key markets in the region, Southeast Asia is witnessing a fast growth momentum and could well turn out to be a real game changer for APM vendors in the near future.

There are many factors cited as being responsible for triggering the APM growth.

Primarily, the increasing complexity of applications across multiple platforms and the need to monitor and manage the performance of these applications is prompting enterprises to adopt APM solutions. Also with cloud computing and virtualization seeing greater adoption, many organizations are looking at application management as a means to become more efficient.

Further, as interactions between enterprises and end users increase, it has become more important to manage and enhance the end user experience; there is a heightened need for reliable and high-performing applications in the enterprise business environment. Hence it's easy to see why the on-premises APM segment appears to be the most promising and why it contributes the highest revenue share (accounts for 91.7percent of the overall market).

On the other hand, adoption of the software-as-a-service model was sluggish: data security concerns and the inability to rapidly diagnose root causes of application performance issues continue to haunt enterprises.

With many organizations still focused on application monitoring in the mainframe environment and certain parts of system performance monitoring, the level of APM adoption in government verticals remained limited. However, verticals such as e-commerce, healthcare, online retail, IT and ITES more than made up for it.

The on-premises APM and APM SaaS (News - Alert) is expected to become “bigger and better” as the need for operational management and development tools in the application life cycle phases rises.  APM SaaS appears to have a strong future as it will help SMBs evolve and scale as the company grows. With the availability of more APM software tools, they will also be able to deliver performance and customer service that is usually the prerogative of large enterprises.




Edited by Maurice Nagle
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