Millicom (News - Alert), an international telecommunications and media company with a current focus in the Latin American market, has recently introduced EduMe English service, a low-cost mobile English language learning course, to Tigo’s customers in Rwanda by subscription or on demand.
EduMe English is the first ever product to be designed and introduced by EduMe, Millicom’s global educational service, using mobile and internet technology to provide access to high quality education in Africa and Latin America. This new service will allow Tigo’s customers to learn English on any mobile phone and whenever they are interested, without any time constraint.
The company has taken support from international experts in language learning to design EduMe English, and these experts follow the Common European Framework of Reference for Languages (CEFR), the globally-accepted framework for language learning.
EduMe English enables users to learn through listening, reading and speaking training through text lessons, quizzes and audio sessions. Students even have an option to select courses that progressively intensify in difficulty. These syndicate high quality content recorded by native English speakers with instructions in Kinyarwanda, the local language spoken by many Rwandans.
Hans-Holger Albrecht, Millicom CEO and President commented “We are very excited to offer millions of people in Africa and Latin America the chance to educate themselves with the help of mobile- and internet technology. We are starting by offering English language training as this is a language that gives people more opportunities and connects people across the world. EduMe English is a groundbreaking new product where people can learn English anytime anywhere.”
EduMe has even designed an entrepreneurship course under its EduMe Business School brand, which will be introduced to Tigo subscribers in Tanzania in the third quarter of 2014. In addition, the company has plans of introducing EduMe Tutor, a phone- and Skype (News - Alert)-based English language tutoring service in beta mode, to El Salvador customers.
The company plans to introduce EduMe English is in El Salvador and Tanzania in the coming months.