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June 24, 2014

Worldwide PBBA Market Revenue Declines in the First Quarter of 2014

Big data analytics is allowing organizations to recognize there is value in the information they collect throughout many of the touch points they interact with. Available technology allows businesses to gather data from customers, other businesses and even the machines to develop actionable insight for improving operations across the board. Data has value, and it is important to protect it with proper and redundant backup systems. With so much data being created, the (PBBA) market was experiencing exceptional growth until the first quarter of 2014 when market revenues declined by -2.5 percent year-over-year (YOY), according to International Data Corporation (IDC (News - Alert)).

Purpose-built backup appliance is available as PBBA target and integrated system. The target system is used along with third-party backup software designed to integrate with multiple environments. This system requires and doesn't include traditional data movement, scheduling and/or media management components found in backup software.

An integrated system provides data protection and recovery with a multiprotocol, scalable and flexible approach. Unlike general-purpose disk and software, integrated PBBA delivers more value and utility to the customer by providing indexing, cataloging, scheduling and movement of data to and from the host and PBBA system. 

In 2011 the PBBA market experienced a substantial growth with revenues totaling $2.4 billion, which was a 43.4 increase from 2010. Organizations around the world were using PBBA systems for backup, recovery and storage optimization along with data duplication. This growth continued and in 2013 the global market totaled $3.1 billion with worldwide PBBA capacity shipped reaching 509,067 terabytes, growing 8.0 percent YOY.

The International Data Corporation (IDC) Worldwide Quarterly Purpose-Built Backup Appliance Tracker attributes the decline in the 2014 to the maturity of the market and the typical slow first quarter of the calendar year, this according to Robert Amatruda, Research Director, Data Protection and Recovery at IDC. He added, "We expect the PBBA market will resume growth over the months ahead as customers continue to embrace appliance form factors to meet their growing data protection and recovery challenges".

The factory revenues declined to $664.5 million in the first quarter of 2014 with total PBBA open systems market falling -2.6 percent YOY in 1Q14 with revenues totaling $598.9 million, while the mainframe market experienced a decline of -1.1 percent for the same period. The capacity shipped for open systems and mainframe PBBA systems reached 398,280 terabytes, increasing 7.1 percent YOY.

Once again EMC (News - Alert) had a commanding lead and was first with 59.9 percent revenue share in the first quarter, followed by Symantec at 13.7 percent and IBM with 5.8 percent. The remaining top five positions were taken by HP at number four with 4.3 percent of the market share, with Barracuda and Quantum (News - Alert) ending the quarter in a tie for the number five position with a 2.3 percent share.


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