ATIS has recently announced the Open Web Alliance (OWA), a consortium focused on building an open service optimization proxy that can cater to the needs of all stakeholders in the Web ecosystem, and at the same time support necessary encryption and privacy for Internet consumers.
OWA also addresses the impact of closed proxies such as those that incorporate the SPDY protocol, which is designed to help reduce the latency of Web pages.
Google’s (News - Alert) SPDY, described as “an experimental protocol for a faster Web,” is one of the new protocols being introduced to lessen Web page load times. Deployment is increasing, but as of today many Web servers still do not support SPDY. SPDY achieves reduced latency through compression, multiplexing, and prioritization. This protocol has been submitted to the Internet Engineering Task Force for standardization as HTTP 2.0, which will be a standard by end of this year.
"This is an industry architecture issue that affects all Internet users, and will be best addressed in an open collaborative forum," said ATIS President and CEO Susan Miller (News - Alert). "The Open Web Alliance embraces the priorities of all organizations with a stake in making integrated Web services richer, faster and more secure. It is open to all entities with established trust relationships with the user, privacy advocacy groups, industry consortiums and others."
ATIS is representing the network service provider community in its efforts and hopes to bring in companies like Google, Amazon.com Inc., Facebook, and Twitter (News - Alert) Inc., to the join OWA. All of which are early users of the as-yet un-standardized SPDY proxy.Among those already engaged in the OWA from the service provider community are Alcatel-Lucent, AT&T Inc., Cisco Systems Inc., Ericsson AB, Hitachi Ltd (News - Alert)., HyperCube, LG Electronics Inc., Nokia Solutions and Networks, Oracle Corp., Rogers Communications Inc., TDS Telecom , Verizon Communications Inc., and ViaSat (News - Alert) Inc., and the list is growing, according to ATIS.