Aptitude Software Presents New Big Data Technology Solution for Detailed Profitability Insight

These days organizations are collecting tremendous volumes of data in the form of the millions of stock trades, call detail records (CDRs), social media posts, and patient tests, generated by a wide variety of sources. Many companies are adopting advanced technologies to generate new, actionable insights from big data that can help them dramatically reduce financial risks.

Aptitude Software, an enterprise software provider with expertise in helping large enterprises to achieve financial insight, has announced new big data technology to help enterprises unlock financial insight at levels of detail, flexibility and speed never previously possible.

 The company addresses many Chief Executives’ 2014 top priorities to achieve post-crisis growth targets, optimize profitability, improve strategic decision making, and increase control over costs.

 Aptitude Software states that its new big data technology enables decision makers within the companies to calculate the cost to deliver and the profitability of brokerage services in less than five minutes. The new technology allows telecom operators to calculate profitability of customers with different usage profiles and to make better decisions about how to price plans and where to invest in infrastructure.

The Profitability Insight solution allows CEOs, CFOs, and other heads of business to calculate the profitability of an individual customer, product, price plan, investment, channel or any other dimension, using Big Data to get detailed financial insight.

Tom Crawford, President at Aptitude Software, said in a statement, “The ability to dynamically measure the true profitability of individual investments, products, customers, channels and offers in minutes, rather than in rigid overnight batch calculations, means teams can make better growth decisions and optimize profitability. Our new Profitability Insight product is designed to help enterprises unlock financial insight from big data and gain true competitive advantage.”

The Aptitude Allocation Engine offers business users with intuitive interfaces to set up multi-dimensional profitability calculations, reducing the dependence on IT specialists or specialist code-based tools.